Vine is a Twitter-owned mobile app that has garnered worldwide attention. It was released in January 2013, and became the most used video-sharing app within a couple of months.. This app enables users to shoot and share videos of up to six seconds long in a continual loop.
Vine quickly became the number one free app at the iOS App Store
Check this out: Urban Outfitters Vine
Urban Outfitters is just one of many businesses that have jumped on the chance to promote their brand with Vine. A six second video to create a lasting impression, what? Well to start, the simplistic feel of the app has been appealing as of lately – see Apple. The time limitation also caters to our short attention span, and encourages creativity.
For small businesses especially, I think Vine is a viable and effective option. In this day and age where social media holds a powerful influence, it is a great way to promote the brand as well as interact with consumers. Not to mention, it’s way cheaper than many other forms of advertising – the app is free!
Own a business and looking to get inspired? Here are a few more examples of Vine marketing.
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