In my 18 years of existence, I have noticed many trends come and go right before my eyes. But the fever for one industry in particular doesn’t seem like it will cool down any time soon. Frozen yoghurt has been around since the 1980’s with Yogen Früz and TCBY, but these chains never impacted the world as much as the new generation of “froyo” businesses. I have seen countless Instagram photos of giant froyo towers generously covered in toppings. (I am also guilty). Common franchises found in Vancouver include Menchies, Qoola, and Pinkberry.
So what’s different about these newer froyo chains that has caused such a phenomenon?
My instagram post of “Waffle Wednesdays” at the Westbrook branch of Menchies
- self-serve option
- innovative flavours (such as red velvet cupcake) and exciting toppings (every kid’s dream)
- modern, “chill” store environment
- media attention (celebrities love froyo!)
The success of companies such as Menchies can be attributed to the extensive knowledge of consumer behaviour. That is, understanding of how consumers make decisions as a result of their needs, wants, values, and of course social factors. And in an increasingly health-conscious generation, the concept of delicious yet healthy (well, healthier than ice cream at least) is more popular than ever.