How To Embed The Keywords To Escalate The SEO Rankings?

Keywords are ideas & phrases that give Google an idea about what your content is all about. Search engines tend to filter the results based on your keywords. Different people define unique ways to use keywords. Some are right, while others are wrong. Here in our today’s article, we are going to tell you the appropriate ways to use the keywords:

  • Use Keywords in the Meta Descriptions

Kinex Media’s SEO Professionals has explained, “Using Keywords in the Meta Descriptions is one of the basic & the right ways to add the keywords for SEO. Meta Descriptions are a way to tell Google what your content is about. The meta description needs to be 160 characters which means 20 to 25 words.”

Things To Remember

  • Don’t use the keywords more than twice.
  • Try to embed one keyword in the first 100 characters and another in the following 50 characters.
  • Embed Keywords in the Headings

Headings can be assumed to be the formatting tools that are used to break up your text. If a paragraph is exceptionally long and there is no break, then there are quintessential chances that people won’t read it. Headings make the blog/article readable. Moreover, It has been thought of as a great way to target multiple keywords.

  • Insert Keywords in SEO Title Tags

The Keywords must be mentioned in the SEO Title Tags. Title tags are also known as the Meta Title Tags. Since this title will be clickable, you need to be very picky while choosing the keywords. Like Meta Descriptions, you are given a limit to embed keywords in the Title tag, and the limit is usually 60 characters.

  • Use At Least One Keyword In Every 100 or 200 Words

The keyword density to be used in an article should be 2%. No matter whatever the count comes out to be, one should always incorporate at least one keyword in the first 200 words. Why so? It has been observed that Google considers the first 200 words of the content as the crucial part . Please, Don’t think that Google is PARTIAL! Google always tries to see the content from a user’s point of view. A user tends to read the introduction (worth 100-200 words) first.

Do not forcefully embed the keywords in the content. Try to use them naturally. If a content seems to have forceful keyword embedding, it will obtain a low credibility score from Google.


There has to be one keyword for every 100 to 150 words. If an article is worth 1000 words, there have to be at least 7 or a maximum of 10 keywords.

  • Keywords Need To be Embedded In The Last 200 Words

The keywords are also supposed to be embedded in the last 200 words. Just like an introduction is essential for a blog. Similarly, the ‘END’ is necessary for blogs. It is always good to try to embed the secondary keywords in the future. If you see the possibility of embedding the primary keywords, then go ahead.

  • Keywords Should Be There In Your Article’s Title

Not only the keyword needs to be included in the title. Instead, it is imperative to include keywords in the titles. The advantage of using keywords in a title is that you can use them naturally. If you find that keyword can’t be used naturally, then in that situation, you can consider using the variation of the keyword, but make sure that the meaning remains the same.

  • Keywords Must Be There In Anchor Text Links

When a keyword is embedded in the anchor text, it helps convey a good emphasis on the keywords. Moreover, it gives Google a clear indication that a lot more informative stuff is present on google and to know about it all; google can refer to this link.

Tip: Don’t Ignore

Never try to include the primary keyword in the anchor texts unless you have dropped your bundle of ranking for that keyword. If you do so, Google will primarily emphasize only the referral link.

  • Keywords Are Supposed To Be Added In The Alt Tags

If you add the keywords in the Image Alt Tags, Google will show such images when the particular keywords are searched for.

  • Keywords Must Be There In The URLs

When you are trying to add keywords to the website, make sure you add them to the URL.

You Must Know

If you have embedded the primary keyword in your title, it must get incorporated in the URL.

Case in Point: If you have included the main keyword in your title, but it is not getting incorporated in the URL exactly, then you have to modify your page’s URL to include the keyword.

How Can The Keywords Embedding Be Harmful To You?

Keywords can pose a severe threat to your site’s reputation if you overuse or stuff them. It will help if you use keywords as per the keyword density.

If you are using keywords for SEO & not for the user’s intent, it can be harmful to you. The consequences can be extremely severe if you do so, and Google may refuse to index you.

Wind Up!

Keyword embedding is quintessential for your content. If you are doing it in an apt way, you gain SEO benefits. But, on the other hand, if you are overstuffing keywords, you will face severe consequences from SEO POV. SEO always gives you an opportunity for optimization. If, after some time, you think the way with which you were embedding keywords was wrong, then you can optimize it. Optimization is an opportunity to track, refine & use keywords differently.



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