{"id":391,"date":"2018-07-27T00:23:55","date_gmt":"2018-07-27T07:23:55","guid":{"rendered":"https:\/\/blogs.ubc.ca\/technut\/?p=391"},"modified":"2018-07-27T00:23:55","modified_gmt":"2018-07-27T07:23:55","slug":"what-makes-a-successful-seo-strategy","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/technut\/2018\/07\/27\/what-makes-a-successful-seo-strategy\/","title":{"rendered":"What Makes a Successful SEO Strategy?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-392 aligncenter\" src=\"https:\/\/blogs.ubc.ca\/technut\/files\/2018\/07\/GettyImages-644907615.jpg\" alt=\"\" width=\"615\" height=\"409\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Search Engine Optimization (SEO) is an integral part of any <\/span><a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2018\/06\/15\/the-future-of-everything-that-matters-in-digital-marketing\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> strategy. It is the process of optimizing websites for search engines and enhancing their search engine rankings. Search engines such as Google use algorithms to scan websites and allocate a higher ranking to websites that contain informative content and relevant keywords.<\/span><\/p>\n<p><a href=\"https:\/\/www.2marketing.com\/\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> marketing is crucial in today\u2019s competitive business environment. Search engine users are more prone to click on the first page links on a Google results page &#8211; SEO helps a person to be on this list. SEO boosts website visibility and sales as people who locate a website through a Google search tend to promote it on social media channels such as Facebook and Twitter. SEO integrates keywords into the <\/span><a href=\"http:\/\/www.bbc.co.uk\/blogs\/academy\/entries\/c48ab951-9609-49a6-9014-2f98c178e612\"><span style=\"font-weight: 400;\">content<\/span><\/a><span style=\"font-weight: 400;\"> in such a way that people searching for specific products and services can find a business with ease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The first step in SEO strategy is to define the target audience. \u201cThere is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market,\u201d so said the marketing guru, Philip Kotler. A target audience is a specific group of people who may be interested in the products and services on offer, and is usually defined on the basis of gender, age, location, profession and income.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keyword research is about getting the right kind of visitors to a website. The keywords should be relevant to the website\u2019s content and help users to find what they are looking for. The SEO marketers should zero in on at least 5-10 topics and create an equal number of <\/span><a href=\"https:\/\/www.huffingtonpost.com\/christian-moritz\/keyword-research-is-fast_b_1741476.html\"><span style=\"font-weight: 400;\">keywords<\/span><\/a><span style=\"font-weight: 400;\"> for each topic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is next to impossible to create a webpage for all keywords or even a handful of keywords. What is definitely possible is to develop a web page for each topic and provide content that is relevant to the target audience. \u00a0<\/span><b><i><\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">Blogging is an incredible means of engaging the website users. Every blog post is a new web page that throws up an opportunity to establish a high ranking in search engines by providing a link to the website.<\/span><b><i> <\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">The mobile devices market has exploded in the past few years, with the ubiquitous smart phone overtaking the desktops as a device of choice for internet use. If you want to rank well in search engine results, optimizing websites for mobile browsers is of immense importance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media has metamorphosed from a basic communication tool to a marketing communication platform. Many users start their searches on social media and subsequently make their way to a business site. Engaging and personalized content is therefore a sure means of attracting people to a social profile and website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website ranking is only one part of the story; what is more important is the traffic and website conversions generated by SEO. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search Engine Optimization (SEO) is an integral part of any digital marketing strategy. It is the process of optimizing websites for search engines and enhancing their search engine rankings. Search engines such as Google use algorithms to scan websites and allocate a higher ranking to websites that contain informative content and relevant keywords. SEO marketing [&hellip;]<\/p>\n","protected":false},"author":48857,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-391","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What Makes a Successful SEO Strategy? - TechNut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.ubc.ca\/technut\/2018\/07\/27\/what-makes-a-successful-seo-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Makes a Successful SEO Strategy? - TechNut\" \/>\n<meta property=\"og:description\" content=\"Search Engine Optimization (SEO) is an integral part of any digital marketing strategy. 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