{"id":801,"date":"2019-10-01T21:44:27","date_gmt":"2019-10-02T04:44:27","guid":{"rendered":"https:\/\/blogs.ubc.ca\/technut\/?p=801"},"modified":"2019-10-01T21:44:27","modified_gmt":"2019-10-02T04:44:27","slug":"the-most-popular-approaches-to-translating-and-localizing-movies","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/technut\/2019\/10\/01\/the-most-popular-approaches-to-translating-and-localizing-movies\/","title":{"rendered":"The Most Popular Approaches to Translating and Localizing Movies"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-802 aligncenter\" src=\"https:\/\/blogs.ubc.ca\/technut\/files\/2019\/10\/websitegoogtranslate-710x300.png\" alt=\"\" width=\"710\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Having a movie converted into multiple languages is one of the guarantees of its success. Read about the ways to translate films for massive audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through correct movie translation, it is possible to apply to the hearts of millions of people around the globe. Modern cinemas took care of advanced translations of the films they show to collect more money from their viewers. Even though English is considered an international language, and Chinese is the most spoken one, people prefer watching motion pictures in their native language to understand every single word, joke, and idiom. To succeed, movie makers turn to professional translation services and choose one of the available methods to localize their masterpieces. We will discuss them in this article.<\/span><\/p>\n<p><b>The Role of Audiovisual Content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">One of the most effective methods to convert films in various languages is, no doubt, audiovisual translation. Globalizing audiovisual content means expanding the target audience significantly and increasing the number of regions where people watch the movie or show. It is like website optimization. It might cost your business a bit, but the outcomes are usually worth investing in. Special language services providers usually offer audiovisual translation in numerous languages, and the fee usually depends on the number or complexity of the chosen languages. Commercial movie makers never use to consult the websites that offer <\/span><a href=\"https:\/\/www.translate.com\/\"><span style=\"font-weight: 400;\">free translation online<\/span><\/a><span style=\"font-weight: 400;\">. These companies hire the services of some professional translators to convert and add audiovisual effects in the movies. This is an extremely sensitive task because the translator has to produce the audiovisual content compatible with the cultural and emotional context of the source language.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, the cultural aspect should be taken into consideration as direct translation will not bring the desired effect. Except for the cultural, political, religious, and economic factors are critical to take into account when dealing with movie translation. A movie maker should also consider various approaches to translating films:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Subtitling;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Voice-over;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Lip-sync dubbing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They all come at different costs. They also demonstrate different effectiveness. Those are just the most popular approaches that one should use if he or she wants the film to be equally successful in various languages and cultures. We should briefly discuss each method.<\/span><\/p>\n<p><b>Subtitling<\/b><\/p>\n<p><span style=\"font-weight: 400;\">It was noticed that smaller regions choose subtitles when it comes to translations of movies. Under small countries, we mean those with populations around 10 million people or even less. The approach is known as relatively cheap. Thus, it is also popular among independent movie makes who do not receive enough budget for their masterpieces.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In such countries as Spain and Portugal, subtitles are often applied to foreign television shows. Also, many countries today have more than two official languages, and that is another thing that makes subtitling quite wide-spread: language minorities especially benefit from this method. To sum up, the pros of subtitling include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Comparatively low costs (15 times cheaper than dubbing on the average!);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Original language is still heard (it helps many people to learn new languages);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The plot\u2019s main message is delivered way better (the main idea remains the same as it is not important to sync the dialogues and the actors\u2019 lips).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, like in any situation, there are some disadvantages to using subtitles. Perhaps, you can guess some of them, but here is the top of disadvantages that might even prevent some filmmakers from subtitling:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">This method slows down the watcher (having to read comments whenever the dialogues are on may distract the viewer from the plotline);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Limited space is required (when subtitling, the translators have to meet several strict conditions);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The production time becomes longer;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The overlapping colors may become an obstacle.<\/span><\/li>\n<\/ul>\n<p><b>Dubbing<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The next common method is so-called dubbing. The idea is to remove the source audio track to include a recorded one in the required language. The central European countries prefer this method on TV and in the cinema industry in general. This approach suits regions with large populations more. As some countries have just one officially recognized language, dubbing is their best choice. No cultural factors or religion usually matter but politics. It is still critical to obey censorship.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What about the advantages of this method? They include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increased film\u2019s appeal to mainstream watchers (provides a sense of national identity and comfort in general);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guarantees successful motion picture localization (dubbing the movie in their native language makes the audience understand the plot better; when mixed along with subtitles, the effect is the best);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Humor and idioms become better to understand (dubbing allows accepting the joke or anecdote converted into the language that the local population understands).<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So, the greatest advantage of dubbing is localizing the content so that the audience perceives the movie as the one produced by the domestic filmmaker. Of course, some cons were admitted by the experts, too:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selection of voice may be improper (often, the same actors dub the same original actors in movies, and audience sooner or later gets acquainted with that; but when it comes to some regions, a single actor dubs all actors, and it is not really comfortable as people should watch the picture all the time to get who is talking);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sync of the voices (it is not easy to synchronize the voices with the mouths of actors);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Some voices may sound irritating to the watcher.<\/span><\/li>\n<\/ul>\n<p><b>How to Translate a Film Step-by-Step<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We have discussed a couple of the most commonly applied approaches to movie translation. Now, it is time to have a look at the steps a crew should do to implement each of them. So, we will start with the guide to adding subtitles:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collect the requirements by identifying the nature\/scope of the film;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Come up with the necessary assets (transcript and framework);<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The translation of the dialogue itself;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adjustment of settings and timing;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implement quality assurance tests;<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The last few steps in engineering.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The process of dubbing looks pretty much similar with some differences. For example, once the translators are done with their job, it is necessary to apply instruments to count the script\u2019s syllables to adapt the translated material. Then, the actors may view the translation while voiceover. At the same time, one should control their tone, intonation, expressions, etc. The last steps are the same as in the case of subtitling: quality assurance and engineering.<\/span><\/p>\n<p><b>So, Which One to Choose?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">No matter which of the discussed techniques you choose, you will benefit from converting and localizing your project. It refers not only to movies: the entire business world works this way today. When translating a movie, consider the regions you plan to target as well as some other factors such as costs and voiceover actors&#8217; availability. Then, your film is doomed to succeed (taking into account an interesting plot and good acting, of course).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Having a movie converted into multiple languages is one of the guarantees of its success. Read about the ways to translate films for massive audiences. Through correct movie translation, it is possible to apply to the hearts of millions of people around the globe. Modern cinemas took care of advanced translations of the films they [&hellip;]<\/p>\n","protected":false},"author":48857,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[483,4964],"tags":[],"class_list":["post-801","post","type-post","status-publish","format-standard","hentry","category-business","category-tech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Most Popular Approaches to Translating and Localizing Movies - TechNut<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.ubc.ca\/technut\/2019\/10\/01\/the-most-popular-approaches-to-translating-and-localizing-movies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Most Popular Approaches to Translating and Localizing Movies - TechNut\" \/>\n<meta property=\"og:description\" content=\"Having a movie converted into multiple languages is one of the guarantees of its success. Read about the ways to translate films for massive audiences. Through correct movie translation, it is possible to apply to the hearts of millions of people around the globe. 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