{"id":55,"date":"2012-03-12T13:35:09","date_gmt":"2012-03-12T21:35:09","guid":{"rendered":"https:\/\/blogs.ubc.ca\/teddyleung\/?p=55"},"modified":"2012-03-12T13:37:13","modified_gmt":"2012-03-12T21:37:13","slug":"pre-conception-marketing","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/teddyleung\/2012\/03\/12\/pre-conception-marketing\/","title":{"rendered":"Pre-Conception Marketing"},"content":{"rendered":"<p><a href=\"https:\/\/blogs.ubc.ca\/teddyleung\/files\/2012\/03\/Open-Sign.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-56\" title=\"Open Sign\" src=\"https:\/\/blogs.ubc.ca\/teddyleung\/files\/2012\/03\/Open-Sign.jpg\" alt=\"\" width=\"200\" height=\"196\" \/><\/a><\/p>\n<p>Sofiya mentioned an interesting point in her\u00a0<a href=\"https:\/\/blogs.ubc.ca\/sofiyapylypenko\/\">blog<\/a>: what do small businesses with little capital do to market their product? \u00a0Obviously, they would not have the budget to run large marketing campaigns, so small business owners need to find alternatives.\u00a0 Simply by searching through Google, many internet sources will give small businesses ideas about grass-roots or low-cost marketing.\u00a0 This makes the topic a little mundane. \u00a0So instead, I would like to talk about marketing even before the business has been created, or what I would like to call \u201cpre-conception marketing\u201d.<\/p>\n<p>If you think marketing is expensive, think about how expensive it is to simply get a business started.\u00a0 So if a business really wants to consider costs, it needs to find out if its idea is even viable \u2013 by marketing, of course.\u00a0 No, the business will not start any campaigns, pin up posters, or send out flyers.\u00a0 What it will do, however, is use the most direct form of marketing, speaking to its customers (or rather, potential customers).<\/p>\n<p>The store front may not be built, but the idea has already been created, so it\u2019s up to the business to sell its idea to potential customers.\u00a0 The main question to ask the potential customer is \u201cWould you buy it?\u201d.\u00a0 If they would, then that\u2019s great!\u00a0 Continue with the business plan.\u00a0 But if they\u2019re not too keen on the idea, then that\u2019s great too!\u00a0 Why?\u00a0 Because at least you didn\u2019t sink any cash into it!<\/p>\n<p>Marketing is something that needs to take place at every life stage of a business, not just after it\u2019s been created.\u00a0 If an idea does not sell early on, it might be difficult to change that even after money has been put into it.\u00a0 Remember, though, ideas are abundant.\u00a0 Cash isn\u2019t.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sofiya mentioned an interesting point in her\u00a0blog: what do small businesses with little capital do to market their product? \u00a0Obviously, they would not have the budget to run large marketing campaigns, so small business owners need to find alternatives.\u00a0 Simply by searching through Google, many internet sources will give small businesses ideas about grass-roots or [&hellip;]<\/p>\n","protected":false},"author":3149,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-55","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/teddyleung\/wp-json\/wp\/v2\/posts\/55","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/teddyleung\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/teddyleung\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/teddyleung\/wp-json\/wp\/v2\/users\/3149"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/teddyleung\/wp-json\/wp\/v2\/comments?post=55"}],"version-history":[{"count":6,"href":"https:\/\/blogs.ubc.ca\/teddyleung\/wp-json\/wp\/v2\/posts\/55\/revisions"}],"predecessor-version":[{"id":61,"href":"https:\/\/blogs.ubc.ca\/teddyleung\/wp-json\/wp\/v2\/posts\/55\/revisions\/61"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/teddyleung\/wp-json\/wp\/v2\/media?parent=55"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/teddyleung\/wp-json\/wp\/v2\/categories?post=55"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/teddyleung\/wp-json\/wp\/v2\/tags?post=55"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}