BlackBerry, the Ontario-based smartphone company, has been in a state of perpetual decline for some time now, due to increased rivalry in the industry and a lack of innovation on the company’s part.

On Monday, shares of the company rose near 4% following a report issued by Reuters late Friday that large corporations such as Google, Cisco, and SAP were interested in the partial or complete purchase of the fallen media mogul. Experts believe this interest can be attributed to the value of BlackBerry’s shares, which are approaching an all-time low.

Share price of BlackBerry since its inception.

Various sources have reported that technology giants such as Intel Corp, LG, and Samsung are being targeted by BlackBerry, who is seeking precursory expressions of interest. For now, the potential buyer is unclear, should there eventually be one.

BlackBerry has tremendous sunk costs, with losses now in the billions. Appropriately, they are reacting with an attempt to minimize the damage done by selling what’s still left. As it stands, they have intangible assets that are valuable and attractive to potential buyers, including their secure server network and patent portfolio.

Industry competitors Apple and Samsung have eclipsed the once-leader BlackBerry.

This strategic move could potentially spell the end for BlackBerry, who, in recent years, have come crashing down from great heights, exemplifying the powerful and unforgiving nature of industry competition and rivalry.