Online reviews have almost become a necessity in today’s world. Services such as Yelp have popularized the idea of doing research on a business, such as a hotel, before committing to it.

The latest industry to adopt this model is the restaurant industry.

Nicki Laborie, founder of View the Vibe, has created a platform where short, high-quality videos (like a movie trailer) are used to convey a restaurant’s atmosphere. The videos are shared on social medias, giving customers a quick taste of what to expect.

The success of a modern restaurant is no longer entirely dependent on its cuisine, as an entertaining, unique, and enjoyable dining experience is becoming more and more important. Take, for example, The Richtree Natural Market, who has reached new heights in the dining experience by introducing interactive tables, digital menus, and video games. This technology allows for an integrated dining experience, by combining sales and technology with the dining experience, without getting in the way of the restaurant’s main goal: serving delicious food! This innovation, like Jian says, leads to a competitive advantage and higher profits – a sign for competitors to follow in the same path!