There is nothing more than a chocolate
One of oldest companies in Canada. Rogers’ Chocolates.
HISTORY
—Rogers’ Chocolates is steeped in tradition and a rich history that has earned us our reputation as one of Canada’s premiere chocolate makers.—
The first Rogers’ chocolates were made in 1885 by Charles “Candy” Rogers in the back of his grocery store in Victoria, B.C. In 1891, Rogers expanded his chocolate operation to the company’s current heritage storefront on Government Street in Victoria and the rest, as they say, is history.
Today, 8 retail stores, several hundred wholesale outlets ship to over 50 countries, and a 20,000 square-foot factory is doing their business.
Their mission is to enrich people’s lives by creating cherished memories – one chocolate at a time!
The trend now is changing, I think, many people think about their well-being lives. Chocolate, the most popular dessert in the world is to change and follow the trend of customers. They must be clean, contain some components good for health.
Even though larger chocolat manufacturers were seeking a redefinition of the term ” chocolate” under USFDA guidelines, so that they could produce cheaper versions of the product and still call it chocolate. However, with those efforts, social trend for healthier diets, the demand for organic products, including organic chocolates is growing. I bet, in a long term view, premium and local chocolate company survive in the future.
As part of the marketing, they should not miss the social responsibility practices. Environmental concerns, which were very strong in Canda, must be kept up with the people interests. Also Human right issue in African countries where raw chocolates are produced, must be supported in the marketing strategies.
Source : http://www.rogerschocolates.com/our-story/history.php
