\nShe was the mind and power behind many large-scale products, the most memorable being \u00a0Cloud 9\u00a0Specialty\u00a0Bakery. Cloud 9 has a number of outlets which it sells its products to, including Cafe Artigiano and Costco Wholesale. Personally, I had tried their\u00a0biscuits\u00a0before I had met Mariah Hamilton, and I was very\u00a0impressed\u00a0by their delicious product. After seeing her entire project with the local business, I was impressed at how professional and thorough she had marketed the product, from e-marketing to the press release of the product.
\nhttp:\/\/www.cloud9specialtybakery.com\/<\/p>\n
![\"\"](\"https:\/\/blogs.ubc.ca\/teresaliao\/files\/2012\/10\/IMG_3886.jpg\" "\\"IMG_3886\\"")
<\/a>Another speaker that had been featured was Stephanie Florian, Promotions Director of Happy Water.
\nHappy Water, a product that is loud and stands out, was carefully crafted by Stephanie Florian. Her strategy included hilarious commercials that air with The Bachelor, to a Happy Truck filled with her Happy Water Team, all wearing bright yellow to roam around Vancouver promoting their product. Her take to the product was very in-your-face, a take which I personally believe is a hit-or-miss. Although the product has been packaged to be very eye-catching and vibrant, the product essentially has many substitutes, which is a large threat to their company.
\nhttp:\/\/livehapp.whc.ca\/index.php\/home\/<\/p>\n","protected":false},"excerpt":{"rendered":"
SFU Marketing Association had recently hosted their Marketer’s Night. http:\/\/www.facebook.com\/events\/401830359887299\/?fref=ts Mariah Hamilton, Business Strategist from B3 Communications, was the first speaker of the night. She was the mind and power behind many large-scale products, the most memorable being \u00a0Cloud 9\u00a0Specialty\u00a0Bakery. Cloud 9 has a number of outlets which it sells its products to, including Cafe […]<\/p>\n","protected":false},"author":14900,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[811445,141],"tags":[7982],"class_list":["post-26","post","type-post","status-publish","format-standard","hentry","category-introduction-to-business","category-marketing","tag-comm-101"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/teresaliao\/wp-json\/wp\/v2\/posts\/26","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/teresaliao\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/teresaliao\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/teresaliao\/wp-json\/wp\/v2\/users\/14900"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/teresaliao\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":8,"href":"https:\/\/blogs.ubc.ca\/teresaliao\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":158,"href":"https:\/\/blogs.ubc.ca\/teresaliao\/wp-json\/wp\/v2\/posts\/26\/revisions\/158"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/teresaliao\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/teresaliao\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/teresaliao\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}