{"id":17,"date":"2011-09-27T14:13:27","date_gmt":"2011-09-27T21:13:27","guid":{"rendered":"https:\/\/blogs.ubc.ca\/terrylee\/?p=17"},"modified":"2011-11-21T20:27:33","modified_gmt":"2011-11-22T03:27:33","slug":"making-your-brand-stick-out-smelly-markers","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/terrylee\/2011\/09\/27\/making-your-brand-stick-out-smelly-markers\/","title":{"rendered":"Making Your Brand Stick Out &#8211; Smelly Markers!"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"http:\/\/popshifter.com\/2009-03-30\/how-long-until-we-have-smell-o-vision\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18 aligncenter\" title=\"mr-sketch\" src=\"https:\/\/blogs.ubc.ca\/terrylee\/files\/2011\/09\/mr-sketch.jpg\" alt=\"\" width=\"200\" height=\"150\" \/><\/a><\/p>\n<p style=\"text-align: left;\">All through out the class today, I was trying to think of an example of a product that has\u00a0a very well established point of difference, and then it hit me. \u00a0Smelly Markers! \u00a0or more accurately, Mr.Sketch Scented Water Colour\u00a0Markers, provide an excellent example of a product that has distinguished itself from the competition in an innovative way. \u00a0 As well as bright, fluorescent colours, the smelly markers add a delightful smell, leaving a nose and eye pleasing mark on your paper. \u00a0However, despite it&#8217;s Point of Difference that makes it unique, it is still not the leading competitor in the marker market. \u00a0Although it does not offer an extra benefit compared to the smelly markers, Magic Markers lead the competition. \u00a0This is mainly because it was the first to establish its brand in the market, and the first one to be known for markers. \u00a0After it had established its brand name for markers, it became harder for other competitors to oust it, no matter how much better their product was. \u00a0This reinforces the fact that in marketing, it is better for a brand to position itself in the market first, rather than waste time trying to make innovative products.<\/p>\n<p style=\"text-align: left;\">\n","protected":false},"excerpt":{"rendered":"<p>All through out the class today, I was trying to think of an example of a product that has\u00a0a very well established point of difference, and then it hit me. \u00a0Smelly Markers! \u00a0or more accurately, Mr.Sketch Scented Water Colour\u00a0Markers, provide an excellent example of a product that has distinguished itself from the competition in an [&hellip;]<\/p>\n","protected":false},"author":9315,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/terrylee\/wp-json\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/terrylee\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/terrylee\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/terrylee\/wp-json\/wp\/v2\/users\/9315"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/terrylee\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":5,"href":"https:\/\/blogs.ubc.ca\/terrylee\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"predecessor-version":[{"id":60,"href":"https:\/\/blogs.ubc.ca\/terrylee\/wp-json\/wp\/v2\/posts\/17\/revisions\/60"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/terrylee\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/terrylee\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/terrylee\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}