{"id":16,"date":"2010-11-01T20:58:18","date_gmt":"2010-11-02T04:58:18","guid":{"rendered":"https:\/\/blogs.ubc.ca\/terryong\/?p=16"},"modified":"2010-11-28T22:15:27","modified_gmt":"2010-11-29T06:15:27","slug":"16","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/terryong\/2010\/11\/01\/16\/","title":{"rendered":"Honesty is the best policy."},"content":{"rendered":"<p>I was browsing funny advertisements and came across an advertisement by Burger King. The advertisement shows a Burger King agent stealing information from Macdonalds. Their Sausage McMuffin with Egg.<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=Lag2vDx2faQ[\/youtube]<\/p>\n<p>I believe BK is trying to penetrate deeper into the market by selling one of Mac&#8217;s favourite, also my favourite, products.<\/p>\n<p>The advertisement is admitting that and is instead focused on the lower price that a BK Breakfast Muffin (Essentially the same as a Sausage McMuffin with Egg) is compared to the substitute at Macs.<\/p>\n<p>I&#8217;m sold. The next time i&#8217;m looking for a Sausage McMuffin with Egg&#8230;besides Macdonalds, I&#8217;ll be looking for the Burger King Logo. Not many ways you can differentiate such a product. Price seems to be dominant.<\/p>\n<p>Oh my, apparently Burger King has a breakfast menu!<\/p>\n<p>[youtube]https:\/\/www.youtube.com\/watch?v=VqdxbfzaSZg&amp;feature=related[\/youtube]<\/p>\n<p>Interesting that I was so quick to add Burger King into my list of fastfood breakfast. Seems that it is not that easy as I thought to differentiate yourself in the fastfood business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was browsing funny advertisements and came across an advertisement by Burger King. The advertisement shows a Burger King agent stealing information from Macdonalds. Their Sausage McMuffin with Egg. [youtube]https:\/\/www.youtube.com\/watch?v=Lag2vDx2faQ[\/youtube] I believe BK is trying to penetrate deeper into the market by selling one of Mac&#8217;s favourite, also my favourite, products. The advertisement is admitting [&hellip;]<\/p>\n","protected":false},"author":3522,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-16","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/terryong\/wp-json\/wp\/v2\/posts\/16","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/terryong\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/terryong\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/terryong\/wp-json\/wp\/v2\/users\/3522"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/terryong\/wp-json\/wp\/v2\/comments?post=16"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/terryong\/wp-json\/wp\/v2\/posts\/16\/revisions"}],"predecessor-version":[{"id":18,"href":"https:\/\/blogs.ubc.ca\/terryong\/wp-json\/wp\/v2\/posts\/16\/revisions\/18"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/terryong\/wp-json\/wp\/v2\/media?parent=16"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/terryong\/wp-json\/wp\/v2\/categories?post=16"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/terryong\/wp-json\/wp\/v2\/tags?post=16"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}