- Oh hey there Joe Fresh!
For those who don’t recognize this place, it’s on Granville Street in Vancouver. Although it says it’s opening end of September… it is now October for those who haven’t realized. Personally my anticipation is growing and I’m itching for the mad deals that are going to be purchased from this TWO FLOOR Joe Fresh flagship store. If you check out Miss 604’s blog she lets you in on some of the latest scoop of the grand opening for this Joe Fresh location. Basically, they are closing down part of Granville.. (not that it makes a difference… When ISN’T it closed somewhere….) to throw a huge concert. I’m most excited for Divine Brown and Stereos. But what she doesn’t include is that on October 13th, they are giving out loads of stuff for the first 1000 customers. Check it out here! (Did I mention it is going to be two floors?!)
So why am I so excited? Well let me tell you. Perhaps you don’t know Joe Fresh. If you’re thinking about the clothing line the Real Canadian Superstore brought in a couple years back, you’re thinking of the right line. If you’ve never shopped for clothes at Superstore… I have one thing to say to you, “You’re missing out.” Perhaps I shop at Superstore so much because there’s one super close to my home so it acts as a nice study break and a relatively inexpensive reward to all my “hard work.”
In all honesty, Joe Fresh isn’t just cheap clothes, it is pretty great quality for the price you pay. To compare Joe Fresh to another store, I’d compare it to H&M. The price range of the two stores are pretty similar, and the quality is also, for the most part, even. Perhaps Joe Fresh even offers better quality! With Joe Fresh you can find that the button holes are nicely bound, jackets are fully lined, 100% cotton or cotton blend sweaters (acrylic perhaps in 1 or 2 styles), and now they have MAKEUP. (YAY!!!) So finally, for a low price, you can dress nicely. I think this will benefit Vancouver, especially because it is so expensive to live, Vancouverites are lacking on their style factor. The thing I like about Joe Fresh is that it targets all different age categories – kids, moms, teens, young adults. In addition, Joe Fresh has clothes for nearly all occasions whether you’re going out or working out! (or just plain working..)
The thing I like about Joe Fresh’s ads and fliers is that they are simple! This reflects the line: simple, and no-beating-around-the-bush quality. Unlike a lot of fliers, you can actually find what you see in the fliers! And No if you’re thinking that Joe Fresh is simply for the soccer moms who wear “mom jeans”, you have been mistaken. I know that everyone loves a great find, the satisfaction of the purchase (for me) is overwhelming. What I’m trying to get at is that people of all fashion genres – urban, hipster, fashionista, scene – can find something great from Joe Fresh. One of my girlfriends who swears by Holt Renfrew, Hills, and Aritzia, texted me the other day saying how amazing Joe Fresh was now with their new fall line. Perhaps she received her credit card bill… but I think that she, like most people, have fallen in love with a new man – Joe Fresh.
I don’t know how this new flagship store will change the way I see Joe Fresh. Right now it seems like it’s a hidden line that no one really shops at. I mean, most people (I think..) go to Superstore to buy their groceries and bare necessities, not clothes! There aren’t many places where you can put a 100% silk blouse in the same basket as your vegetables and meats! Quite frankly I’m proud of Mr. Joseph Mimran (and his wife, Kimberley Newport-Mimran, the brains behind The Bay’s successful high-end line “Pink Tartan”). Actually, since I’m on the topic of the Mimran family, I’ll break it down for you pretty quick: Joeseph is the co-founder of Club Monaco and has become Canada’s second largest clothing label; Ms. Newport-Mimran like I said, has the extremely successful Pink Tartan line; and brother Saul owns the company that produces Pure by Alfred Sung (the line in Zellers!)
So people, if you haven’t checked out Joe Fresh, I say do it.
Thanks for reading!
T
Here are some links to the lines if you’re interested!
( Just click on them!)
Joe Fresh