So I just watched this movie called “The Joneses” (click to watch) starring Demi Moore, David Duchovny, and Amber Heard. I definitely recommend this movie to anyone who’s interested in marketing with a twist. Basically it is about a “picture perfect” family that moves into a neighbourhood – mom, dad, brother, and sister. They become the most popular people in town: they drive the best cars, have the nicest house and decor, wear the nicest clothes, use the tools, have the best gear. Next thing you know, the whole town wants to be JUST like the Joneses. It’s an interesting idea on marketing, using an ideal family in a high income neighbourhood to influence others to buy the products. I really don’t want to spoil it because I thought it was great! So definitely check it out if you have time!!! It wasn’t advertised or in theaters which is a shame.
Thanks for reading!
T