I came across a website called Polyvore and I was instantly hooked. I shared it with my closest girlfriends and they all found it to be an awesome site as well. What is Polyvore? Here is a little write up from Polyvore’s website of what they’re about:
Polyvore is the leading community site for online style where users are empowered to discover their style and set trends around the world. With over 6 million unique visitors and 140 million page views a month, Polyvore’s global community of trendsetters and trend seekers are redefining how people create, share and shop for fashion on the Internet.
Using the site’s virtual styling tool, users create unique sets that are digital collages of clothing, accessories and lifestyle products, which represent high-end designer collections to everyday looks and celebrity styles. Polyvore users have created more than 20 million fashion sets to share with users on the site, as well as across Facebook, Twitter and blogs.
Calvin Klein, Diane Von Furstenberg, Lancome, Net-A-Porter, Gap, and Coach are some brands that have collaborated with Polyvore to drive product engagement. The site also features user-generated campaigns that have been judged by celebrities including Lady Gaga and Katy Perry.
Headquartered in Silicon Valley, Polyvore users span the United Kingdom, Germany, Brazil and Japan, making it a preeminent destination for online style discovery. Polyvore is backed by venture capital firms Benchmark Capital and Matrix Partners.
Clip + Create + Shop + Share = Polyvore
I am a firm believer in the fact that the way you present yourself every day is a reflection of who you are. I’m not necessarily talking about your career and dressing for your career, but I’m talking about who you are inside. Perhaps it’s a bit of a materialistic view on how individuals market themselves to the world, but I believe it’s true. I find that if you take a moment to sit at a coffee shop and just watch people, simply based on how an individual is acting, dressed, or saying, you can then base an assumption on them.
As for this website, Polyvore, I think it is a great way for individuals across the world to share their personalities via sharing their fashion style online. Fashion is much more than just the clothes that you wear. It is about marketing yourself, telling the world who you are, what you want to be, and how you’re feeling. Marketing is everywhere. Marketing is you.
Thanks for reading!
T