Google is rapidly developping its AdWords program and one of the things, as described by Selles van Hayona to get the attention is by advertising on youtube. As the second largest search engine and part of Google it possible to extent your AdWord campain to Youtube. Use the same keywords, categories or even choose the movies yourself to increase conversion. Four possible ways to advertise on youtube are by (1) promoting your video between the search results, (2) using in-video overlay advertisement that float before the video that is watched, (3) using in-stream video ads that show a 15 or 30 second commercial before the requested movie starts and (4) placing a companion banner next to the video that is played.
Now the intrusive factor of an in-stream video ad for example should be taken into serious consideration. One way to work around this is to make the advertisement amusing using interactive video’s. A good example of the integration of a youtube video and advertisement is the ad campain from tipp-ex. May this be an inspiration.
Source: Frankwatching
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