With almost everybody on social media, we are entering the maturity phase of social network platforms. When communicating with so many people at the same time, we receive a lot of information from the everyone in our network. Some of it is not even addressed to you but because you share each other’s network, you still receive them. And when using different social networking platforms, the stream of messages not related to you can become overwhelming.
After hearing a presentation of Hootsuite I got interested and made an account to monitor my online social networks. It helps me to see what people are writing on Facebook to me and to other people in my network, it gives you the opportunity to monitor certain topics online (although not included in the free basic package) and follow your social media statistics. The same goes for my Twitter and LinkedIn account. For me personally it doesn’t offer that many advantages but I can definitely see great use for a company that is active on social media.
Now I just found out that LinkedIn has introduced Signal, a dashboard that helps you more structure your networks’ updates, tweets and discussions. It also offers a search option to search what is said about a topic within and without your network.
After a quick Google search I found out that Hootsuite is not the only company providing (free) social media monitoring tools. LinkedIn is starting to make it easier for you to organize your networks information and I am pretty sure that all other social networks are working on the same. They are all trying to integrate the other platforms into their own and make it easier to monitor your online existence.
Tags: Monitoring · Monitoring tools · Social Media1 Comment
1 response so far ↓
The Marketing Association should also use this free social media monitoring tool ;)ent