Category Archives: ads

Women’s achievements in advertising

I love CBC radio's Age of Persuasion with Terry O'Reilly. So when Terry featured women in his latest podcast called "Mad Women," I was thrilled to be able to share one of my family's favourite audio "sweets" with our The Gender Companion community. Click on this link to listen to the podcast or go to http://www.cbc.ca/ageofpersuasion/ and check out all the commercials and photos and links for this fabulous episode. If you are new to Age of Persuasion, don't be surprised if you become and AOP groupee and wind up listening to all the episodes!
CBC.ca | The Age of Persuasion
Credits: Photos from CBC webiste: Charlotte Beers (top) and Matilde Weil (side)
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The Gender Companion, copyright 2011 – Dr. Jessica Motherwell McFarlane, Ph.D. This blog is a companion site for the Psychology of Gender Online, UBC. Creative commons attribution, non-commercial sharing only (translation: feel free to quote me in context or use this entry but please always credit me for my work, thanks.)http://thegendercompanion.blogspot.com/ See also Psyc 320 course description: http://ctlt.ubc.ca/distance-learning/courses/psyc/psyc320/

Push-Up Bikini top for 7 yr old girls???

Are you stuck for a gender topic to journal about? How about this topic: here is a video link shared with our class by Wenny C (thank you!) about Abercrombie executive's marketing a padded bikini top for very young girls. It is easy to see what is wrong with this product. But my guess is that Abercrombie's owners are betting there are unconscious and persuasive complexities at work in the relationships between the young-insecure-girls and their parents-with-purchasing-power that makes this sexualized marketing potentially lucrative for the company owners. Or is this just an outrageous scheme to grab consumers attention? After much controversy, company owners have stopped marketing the padded swimsuit to preteens (news article, "Abercrombie padded bikini for preteens stirs up fuss")

So here is your (optional) journal prompt: get your journal and pen, clear your mind, tune into YOUR self, and then watch the following video. Pay close attention to YOUR feelings and thoughts as you watch the news cast. When you are done, write about YOUR whole experience of and reaction to this video.
Ready, set, go write ...