Due to problems at RIM, the Canadian manufacturers of BlackBerry, BlackBerry services collapsed on three continents: Africa, Europe, and Asia. BlackBerry tweeted on Twitter about the problem, but a spokesperson from RIM was not available and they have not explained the issue of this failure yet.
BlackBerry is used by millions of people, and especially business people. With the collapse, millions of users were unable to connect to the web, messaging, or send e-mails. This is crucial since business people depend on BlackBerrry for communication and work related aspects.
RIM’s BBM, a free instant messaging service that saves on text messaging costs, was also cut off, which caused annoyance for users. BBM is what makes a BlackBerry unique to other phone products. BlackBerry cannot lose the BBM edge, because without it, competitive smart-phones from Apple and Google can easily take over.
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