Local startup Business Hootsuite recognized the need for more efficient methods of communicating through the use of social media. In 2008, founder and CEO Ryan Holmes launched Hootstuite as a means to manage multiple social media networks. It has since become an independent company and has served society by re-innovating their social media experience. Thanks to their many functions, social media users can set up a schedule to manage posting times, keep track of your posts’ popularity, and gain easy access to all your social media sites from anywhere
Hootsuite can benefit more than just social media junkies. The function includes applications for businesses. Social media adds a new dimension of marketing research. Businesses can now keep track of which key words or phrases are being frequently being posted about, which keeps them updated with their external environment. Since social media users post mostly about what is important to them, the information on social aspect of PEST would be more accessible, and is infinitely valuable to improving their value proposition. Businesses will be able to see the different attitudes, beliefs, and social trends that resonate with majority consumers. As well, businesses can also use Hootsuite to keep track of their popularity by being informed of how often their customer segments are mentioning them in posts and blogs.
Social media has grown to be one of the most dominating methods of communication, and can play an essential role in the growth of a business. A huge majority of the big-name corporations nowadays own some kind of social media network account, and those businesses who choose to ignore the growing trend will be left behind by their competitors.
Citation
eProjects. 10 Oct 2014. Local Startup Hootsuite Makes Social Media A “Suite” Experience. Retrieved from “eprojects.ca/blog“