There is a great article I was reading, which is about how classic sales pitches like, “SALE ONLY TODAY!” and “Limit 4 coupons per person” still get us triggering that “I need to buy that” feeling.
The idea is that these sales pitches are aimed at different aspects of our behaviour.
Here were the top 7 sales pitches we can’t resist:
1. “Our Big Sale ends tomorrow/today/in a few hours.”
Aimed at: Your survival instincts.
2. “Get 23% off.”
Aimed at: Your love of a bargain.
3. “We have a great deal on the accessories for that, too.”
Aimed at: Your long-term investor.
4. “Save $250! (New price: $500.)”
Aimed at: Your price-sensitive side.
5. “Get a free gift with your $50 purchase.”
Aimed at: Your inner child (who wants a present, too).
6. “Limit five per person.”
Aimed at: Your competitive spirit.
7. “Shop today and save 50% next week.”
Aimed at: Your best intentions.
Read more: 7 Sales Pitches You Can’t Resist – Spending – Deals – SmartMoney.com http://www.smartmoney.com/spending/deals/7-sales-pitches-you-cant-resist/#ixzz151BwaRPA
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