Marketing is the cornerstone of the business. The main aim of the firms is to maximize their profits. The most reliable way to do so is to ace the marketing of the product. Good marketing is directly related to higher profits.

Heineken is one of the biggest brewery serving beers to millions every day. This level of sales is because of their amazing marketing. The firm uses a lot of revenue for this section to grow its business every year. The advertisements of Heineken have never failed to attract the population. It has made some witty, promising and dramatic ads which is always loved by the people.1

But this is not the only way they reach out to people. Their logo itself is a marketing strategy. They have made it in such a way which psychologically attracts the consumer.2 Some other ways how they market their beer is by advertising their water in the areas where alcohol is banned or not promoted. This is an indirect advertisement for their beer.

There are some more ways on how they promote their beer. One of them is being sustainable. Water has now become the most valuable thing due to its scarcity. Hence, Heineken have started using less water in the making which is favorable for all.3

Also, they provided 70,000 cans of water to the adversely affected country, Mexico due to the recent earthquakes. This made them really popular and get a good name in the beer industry.4

Heineken has always been on top of the ladder when it comes to marketing and this has resulted them to overcome all its competition and having the highest growth and market shares.