For those of us who are heavily invested in of of the most recognized social media platforms which differentiates itself by allowing users to post photos instead of words (Instagram), #rkoi has been popping up on news feeds everywhere. RKOI, or rich kids of instagram, unites photos on a tumblr feed  of teenagers and young adults who are the sons and daughters of the %1 spending 5 digits on restaurant bills, jet-setting on a private charter, and popping $10,000 Moet champagne bottles in St. Tropez. For many, the rich kids of instagram offer an exclusive look into how the heirs of the rich and elite conduct themselves day to day. The accounts have drawn massive amounts of attention nation-wide and has opened discussion to the security threats these teens may pose to their parents. Forbes reported in an article on their site  that Michael Dell immediately suspended his daughters account when he learned that she was disclosing information on her and her families whereabouts to anyone who follows her on the social media platform. Mr. Dell reportedly spends approximately $1 Million USD annually on security for himself and his close family, so a picture disclosing a flight or hotel can do serious damage against his efforts. Aside from the risk the youth pose against their personal safety, the amount of attention they’ve received from people criticizing the exorbitant sums of money spent on shopping and super-cars has caused uproar. Nothing is stopping the teens from expressing themselves however they choose to do so, but the fact that they take pride in demonstrating evidence of their copious amounts of consuming in the face of a public already feeling unfairly treated can’t help.