One of the ways in which Apple has differentiated themselves from many other competitors within the exponentially expanding tech industry is through their ability to innovate, or rather convince customers they are innovating. In either case, the company with the worlds largest market-cap as of October 2013 had been rumoured to be continuing on this path of expansion into unknown uses of rapidly advancing technology in developing a wearable smart watch. The general idea would be for consumers to purchase the watch in compliment to their iPhones and gain some utility by wearing Apple product. By Forbes predictions (1), the first-of-its-kind product could add relatively mild increases to Apple’s annual revenue at the pace they’re carrying. What many analysts predicted was that the actual business of the product jumped to a position less important than the social implications of the product itself. Google’s wearable smart glasses are namely recognized as one of the first major introductions of innovation into the market of wearable smart technology, being a fully functional camera, recorder, calendar, alarm clock, …etc that consumers may see through like eyewear. The interest around these and similar products is less focused on the technology, which all exists and has been nearly perfected on most smart phone platforms, and more on the social implications of integrating technology into what we wear. It’s a market that has never really caught our attention or interest, and the fact that the industry-leading giants are investing resources into venture opportunities like these may mean big change is on the way.

(1) http://www.forbes.com/sites/connieguglielmo/2013/10/07/catching-up-with-apple-analysts-iwatch-wont-be-a-needle-mover-not-enough-wealthy-people-left-to-buy-iphones-larger-screen-iphone-6-could-lift-shares-to-600/

(2) http://www.forbes.com/sites/connieguglielmo/2013/03/19/whats-the-iwatch-worth-to-apple-a-lot-more-than-you-may-think/