The new iPhone 5C Apple announced during a keynote presentation earlier Tuesday September 10th.

The new iPhone 5C Apple announced tuesday morning marks the first dual-release of two different  iPhone hardware concepts together in one keynote. The new 5C offers customers a less-expensive option (599$ as compared to 719$) (4) in exchange for a less advanced product. The iPhone brand has always been one of utmost exclusivity offering a heightened level of functionality to those who maintain a certain lifestyle and income. Nonetheless, the famous Apple smartphone has been around since June 29th 2007 (1) and has remained a fierce competitor in the relatively new market. The iPhone 5 had just finished 2012’s final quarter dominating Samsung’s S3 with 27.4 millions units shipped (2) and a 12.6% market share (3). If the iPhone can remain the be the worlds best selling smartphone at approximately 699$ CAN, then why does Apple feel the need to offer a less-expensive option? Well it could be new research, or it could be a new design for a price skimming strategy. Apple had been a target for scrutiny concerning business ethics when they cut $200 from their iPhone price 66 days after it’s release in 2007 (5). Perhaps this new product launch could be fantastic new way to wrap-up and checkout the hardcore iPhone lovers and the lets-wait-for-the-price-drop consumers in one neat colourful package.

(1) http://en.wikipedia.org/wiki/IPhone

(2) (3) http://www.zdnet.com/apples-iphone-5-overtakes-samsung-as-best-selling-smartphone-in-q4-2012-7000011547/

(4) http://www.apple.ca/iphone

(5)http://marketingathpu.wordpress.com/2010/04/10/apple%E2%80%99s-pricing-strategy-for-the-classic-iphone/