{"id":6,"date":"2013-09-11T18:39:32","date_gmt":"2013-09-12T01:39:32","guid":{"rendered":"https:\/\/blogs.ubc.ca\/thomascampbell\/?p=6"},"modified":"2013-09-11T18:40:33","modified_gmt":"2013-09-12T01:40:33","slug":"6","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/thomascampbell\/2013\/09\/11\/6\/","title":{"rendered":"C(ool)"},"content":{"rendered":"<figure style=\"width: 691px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/images.apple.com\/\/ca\/iphone-5c\/home\/images\/hero_mba_11.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"http:\/\/images.apple.com\/\/ca\/iphone-5c\/home\/images\/hero_mba_11.jpg\" width=\"691\" height=\"784\" \/><\/a><figcaption class=\"wp-caption-text\">The new iPhone 5C Apple announced during a keynote presentation earlier Tuesday September 10th.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The new iPhone 5C Apple announced tuesday morning marks the first dual-release of two different \u00a0iPhone hardware concepts together in one keynote. The new 5C offers customers a less-expensive option (599$ as compared to 719$) (4) in exchange for a less advanced product. The iPhone brand has always been one of utmost exclusivity offering a heightened level of functionality to those who maintain a certain lifestyle and income. Nonetheless, the famous Apple smartphone has been around since June 29th 2007 (1) and has remained a fierce competitor in the relatively new market. The iPhone 5 had just finished 2012&#8217;s final quarter dominating Samsung&#8217;s S3 with 27.4 millions units shipped (2) and a 12.6% market share (3). If the iPhone can remain the be the worlds best selling smartphone at approximately 699$ CAN, then why does Apple feel the need to offer a less-expensive option? Well it could be new research, or it could be a new design for a price skimming strategy. Apple had been a target for scrutiny concerning business ethics when they cut $200 from their iPhone price 66 days after it&#8217;s release in 2007 (5). Perhaps this new product launch could be fantastic new way to wrap-up and checkout the hardcore iPhone lovers and the lets-wait-for-the-price-drop consumers in one neat colourful package.<\/p>\n<p>&nbsp;<\/p>\n<p>(1)\u00a0http:\/\/en.wikipedia.org\/wiki\/IPhone<\/p>\n<p>(2) (3)\u00a0http:\/\/www.zdnet.com\/apples-iphone-5-overtakes-samsung-as-best-selling-smartphone-in-q4-2012-7000011547\/<\/p>\n<p>(4) http:\/\/www.apple.ca\/iphone<\/p>\n<p>(5)http:\/\/marketingathpu.wordpress.com\/2010\/04\/10\/apple%E2%80%99s-pricing-strategy-for-the-classic-iphone\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; &nbsp; The new iPhone 5C Apple announced tuesday morning marks the first dual-release of two different \u00a0iPhone hardware concepts together in one keynote. The new 5C offers customers a less-expensive option (599$ as compared to 719$) (4) in exchange for a less advanced product. The iPhone brand has always been one of utmost exclusivity [&hellip;]<\/p>\n","protected":false},"author":19691,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/thomascampbell\/wp-json\/wp\/v2\/posts\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/thomascampbell\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/thomascampbell\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/thomascampbell\/wp-json\/wp\/v2\/users\/19691"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/thomascampbell\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/thomascampbell\/wp-json\/wp\/v2\/posts\/6\/revisions"}],"predecessor-version":[{"id":29,"href":"https:\/\/blogs.ubc.ca\/thomascampbell\/wp-json\/wp\/v2\/posts\/6\/revisions\/29"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/thomascampbell\/wp-json\/wp\/v2\/media?parent=6"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/thomascampbell\/wp-json\/wp\/v2\/categories?post=6"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/thomascampbell\/wp-json\/wp\/v2\/tags?post=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}