Link to article: http://www.bbc.co.uk/news/technology-19989750

In the articles read above, two multi-national companies by the name of Apple and Samsung are fighting over the market in UK in terms of iPads or electronic tablets. In the article it is said that the Samsung Galaxy tablets where more successful than the iPads in terms of selling due to design appeal and style. Nevertheless, a judge in the article stated that iPads where more “cool” (BBC) due to their “extreme simplicity (BBC)  . If looking at the situation through a more economic perspective, instantly, there is a though competition between these two giant corporations.

In my own opinion, I would expect a decrease in the demand for Samsung tablets in contrary to iPads since Apple offers a product considered as easier to use and more comfortable. Yet, innovation and research is going to be necessary in Apples side if they still expect to be the main market holders.

Image: Alt1040. “Samsung Pasa Al Ataque Y Demanda a Apple.” ALT1040. N.p., n.d. Web. 18 Oct. 2012. <http://alt1040.com/2011/04/samsung-pasa-al-ataque-y-demanda-a-apple>.

Article: BBC. “Apple Loses UK Tablet Design Appeal versus Samsung.” BBC News. BBC, 18 Oct. 2012. Web. 18 Oct. 2012. <http://www.bbc.co.uk/news/technology-19989750>.