“Gamers Poses the Secrete Executive Want?” has various interesting yet intriguing idea when using “Gamificiation” as a way to improve production. After reading Brandon’s response to the article, I do i agree in that it is interesting how some people may dedicate ours of their time to achieve a virtual challenge. The irony is, video games are known to decrease productivity within the labour of a firm. Yet, now management gurus have the opportunity to introduce the idea of “For the Win” as Kevin Werbach and Dan hunter describe. The idea of getting a “badge” or an intangible award depending on how many hours where put into work would definitely increase production in my opinion.
Also, I must share that such hours dedicated into gaming may lead to addiction. Leading me to the idea that if this strategy was to be used within a corporation it could be considered as manipulation to some extent. Or, it could also be used to help long and boring work in which mental concentration is largely demanded. Not only it would benefit the company in terms of production, but also the individual (worker) making it easier for him to work. It’s all about being “Hooked” as said in the article that is the motivation behind the hours of investment put into gaming or other intangible activity.
Image source: http://www.pascalfredette.com/wp-content/uploads/2012/04/gamification2.png
