Blackberry Trying to Beat Around the Bush?

Blackberry’s stocks have plummeted in the last decade, and so it is no surprise that the company has arguably made its best decision in an effort to revive the once prosperous company.

Blackberry has announced that they will begin outsourcing their phones, saving them tens of millionsof dollars every year. The mobile phone company’s shares are significantly lower than what they were eight to nine years ago; shares were once over $140.00, while current prices are roughly $10.50 in comparison. It is clear that it will take a lot of work for the company to return to a fraction of its previous share prices. This new decision gives Blackberry the opportunity o advance its company as a higher threat amongst other massive phone companies such as Apple, Samsung, Motorola, HTC, by focusing more on how to better evolve their software, while also integrating new smartphone technology within its’ phones. The plan to outsource also affects very few jobs, as the majority of Blackberry’s employees aren’t involved in the hardware aspect of the phone.

Due to the fact that Blackberry is outsourcing its phones, the consumers’ view shifts to the numerous smaller companies that will begin producing their phones. The phones will be cheaper, as there will be cheaper production costs, causing a higher demand for the product. This will result in a higher profit for the mobile phone company, even with royalty charges that will be set in place.

Is Blackberry wanting to transfer their production of devices to other companies, and instead focus on something else? The reason behind this decision is so that there will be hope for the company to prosper like it once did. They’ve dragged their own company down to the bottom, and this is the only way to regain traction. It is the best possible move for the company and its’ future, while also providing jobs to many people who will begin producing these phones. In part of this decision, Blackberry now has the ability to focus more on the marketing aspects of their devices, while also helping numerous other phone brands reach their highest potential.

It’s about time that this decision was made. It even resulted in a five cent increase in its’ sharing price. This decision should be considered an early success. Only time will tell, however, if it was the right one.

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