The marketing plan assignment is a team project that we have to complete with in a group setting. At the beginning of the school year, we are asked to choose a company that we would like to work with, and our team chose Coca-Cola. This project was divided into 4 assignments. The first and the second assignment asked us to use what we learn in class to summarize a SWOT table, a marketing mix, STP and other factors that can influence a company’s success. The third assignment is to make a video to present our ideas to both our classmates and our professor. The last assignment is to evaluate our classmate’s video.

Since this is our first time to make a video, so we have a lot of stuff that we have to learn. The first thing is how can we write a story line that is not too boring and uncreative. After hours of thinking and eliminating, I finally have an idea of how our story line should look like. I have to thank Domino Pizza for providing this awesome idea to me. In their advertisement, they record what customers said about their products, and then they improved their product. After watching this ads, I thought that we could first identify a problem, and then do a survey from “actual” consumers, and at the end we can provide a result of how to deal with the problem. Once we had a story line, the next step is to actually film the video. But here comes the second problem, none of us have filmed before, so we don’t know which angle should we place the camera, and how we should set up the scene. Luckily enough, we all watched a lot of movie which can give us ideas of how we should film. When we resolved this problem, the next appeared, which is we don’t know how to act as a actor or actress. So we decided not to see this video project as a assignment, instead we take this as an opportunity to polish our acting skills. Thus, we were able to act naturally infront of cameras. The last and also the biggest problem that we encounter was how to edit our video. Fortunately,  Sauder was able to provide us with expert support for video editing. Under the help of video editing expert, we were finally able to finish our video.

During the video making process, we encounter numerous problems, but we were able to solve them and learnt new skills from it. I think we did a pretty good job for this assignment, because we really put a lot of effort into it. The things that we did well in this project is that we have a very humorous story line, and we had a lot of effects in the video which makes it more enjoyable when watching. Also, I think in terms of creativity, we also did a splendid job. However, there are still room for us to improve next time. Although our video is humorous and creative, but from a marketing perspective, I think it lack some sort of professionalism, that is it is not professional enough in terms of the content. Also, there are some minor parts that we could work on next time, such as grammar, the way we shot our video and have a stronger content. Overall, I think we did a pretty good job in this project, and the experience is very enjoyable and fun.

At last, I would like to thank our professor Rui Silva for providing this opportunity for us to learn new skills that we would not learn otherwise and also for providing this awesome opportunity for us to make friends, which can be a life time asset.