It is unethical, in today’s awareness of the effects that humankind has on both global warming and the environment, for businesses not to take action. Although many businesses do operate with a social conscience, there are many others that are not nearly as sustainable as they have led you to believe. Businesses are more keenly motivated to appear environmentally righteous through the eyes of society than their own aim to improve environmental responsibility. Attaining sustainability for moral purposes does not seem to be the true aspiration for most organizations on the environmental movement.

2013 Global Corporate Sustainability Report

Based on the most recent Global Corporate Sustainability Report, many businesses have found a way to please the environmentally aware while doing as little as possible. According to the report, 65% of companies surveyed have developed and/or evaluated policies and strategies at the CEO level. This fact would lead many to believe that progress is being made in businesses towards more ethical environmental approaches. However, the report clarifies that only 35% are training managers to actually integrate sustainability into strategy and operations. Action should not only be taken until society believes the company meets the people’s environmental standards, but until they do. Many businesses today are hiding the fact that they are creating harm to the environment by promises and policies that have yet to be fulfilled.