Checkout the ideologies behind Lulu’s manifesto

Lululemon’s vision of “elevating the world from mediocrity to greatness” has created a strong foundation for the company’s organizational culture, which is artfully displayed to its consumers through a series of inspirational quotes also known as the company’s manifesto. Yet, Lululemon values more than just the significance of the company’s culture on consumers. The founder of the business, Chip Wilson stated, “The beauty of our cultures lies not just in what it brings to our company, but in what it brings to lives of the individuals who work at Lululemon.” Lululemon’s organizational culture differentiates from the typical business because of its value in encouraging employees’ self-development, which successively aligns its staff to its organizational culture.

Most organizations develop employees from the outside in (the way they dress, how they interact with customers and the like), while Lululemon develops its employees from the inside out. Employees’ initiation includes setting their vision and goals, and throughout their employment they are encouraged to achieve these goals, help others achieve theirs, listen to self-development tapes, attend workshops, and more. “It shows up in the work your people ask you to do, because they’re enrolled in their goals,” said Erin Hochstein, who does the company’s communications. Thus, self-fulfilled employees are happy employees, which equates to happy consumers. As a result, what may seem like an expensive $98 pair of pants, the true value is in the positive effects of Lululemon’s pursuit of greatness culture.

Check out the Lululemon employee review at: http://ca.indeed.com/cmp/Lululemon-Athletica/reviews

Also, take “A rare look behind the luon curtain at Lululemon”