In Peony Au’s blog “A Refreshing Company Culture: Starbucks,” she told a personal story about how she received a free drink for the long waiting time. A free drink is an easy way to make Starbucks more inviting and captivating; in the long run, Starbucks is the one that enjoys the most benefits of the free drink. Below I am going to listing several others ways that Starbucks use to build consumer loyalty.

Starbucks do not only focus efforts on attracting new customers, it also cultivates its current consumers. Their in-store experiences are highly valued, the consumers feel they are respected and taken care of. People can get a free drink on their birthdays if they sign up for a member card. Moreover, online engagement helps emphasize the importance of customer service. Starbucks shares photos on Instagram, Facebook, Twitter, and Pinterest, exactly where its customers like to hang out. In addition, Starbucks offer promotions regularly. For example, the Starbucks frequent promotions like “buy 1 get 1″ gains an extraordinary amount of engagement on social media. In the My Starbucks Idea website, the company encourages its customers to share ideas of better products, better customer experience, and better community involvement.

Finally, Starbucks provides personalized “signature” drinks just the way each consumer wants. This customization service makes people feel their individuality and preference are valued. Holding a warm drink with your name and a smiley face on it, you know you will come back.