The goal of a business is always to maximize the profits. Yet, an excellent business is to meet desires of stakeholders. Therefore, companies should not only satisfy themselves, but also the customers, the community and so forth.

There are positive and negative reflections in business ethics everywhere, and they are exaggerated to the public at any time. People usually pay more attention to the negative news, misunderstanding that the market goes worse. Nevertheless, under the queries of business ethics, many companies still founded online marketplace, such as Amazon, Taobao marketplace. They offer platforms for sellers and buyers, and through the third-party, business ethic is controlled pretty well in payments and refund. Also, feedbacks are collected and shared. Products with a certain amount of negative comments will be cleared to guarantee the quality of market. Through the virtual recharge and feedback flow, both demands of suppliers’ and customers’ are met wonderfully, leading the virtual market to a success. It is one good example how a great business ethic standard works and takes the social responsibility well.

As far as I am concerned, the business ethics varies according to different situations and positions. It is necessary to look for the balance between different stakeholders and define the ethics critically.