Recently, Apple published iPhone 5S and 5C.The updates are a good way to maintain and reinforce the “customer relationship”.

It is said by netizens that “C” stands for “cheap”, ”color” and “China”. Firstly, iPhone 5C seems to be the cheapest one ever, being more affordable for the public and helping Apple to make more profits. Color, undoubtedly is another major superiority of iPhone 5C. Five colors are offered: red, yellow, green, blue and white. It is the first time that iPhones are produced in other colors rather than in only two colors. Thirdly, China becomes one of the major targeted markets not only for its population but also for its fast speed in economical development. However, the analysis shows that the Chinese market becomes less passionate about iPhones, while Apple pays more attention to the Chinese market. As for 5S, the colors (grey, silver and gold) are really gorgeous and professional. All new features are all at the service of people.

By publishing new types of iPhone, Apple develops its business on cell phones and attracts more attention. Though people feel less surprised of the innovations in the new technology, they acknowledge them positively. The public still appreciate and look forward to Apples’ further developments in both hardware and software designs, which is pretty good for the business.

Reference: http://www.apple.com/iphone/