Just another UBC Blogs site
As I was taking a break from studying and watching a show with my mom just yesterday, we were stunned by the newest addition by Telus. I’m not sure why we were surprised, considering the leaps technology continues to make, but this ad made our jaws drop and our eyes roll. Although this is another […]
Apparently, making mistakes can actually allow your company’s brand to be more positively perceived. I recently read this interesting post in a blog called Duct Tape Marketing, by John Jantsch, called “Fail in Favor of the Customer”. In it, he seems to blend a bit of marketing and HR. Essentially it is the idea that […]
This video says it all. Hot actress. Cute animals. Cheap-shot pain. Sexualized content. I am almost certain that these are the top 4 topics that young adults of today search for online when they are bored: attractive actors, animals, humorous pain, and sex. With the recent Charlie Sheen extravaganza, it is obvious that our generation […]
Kopi Luwak advertises its premium coffee with a cat and the tag line: “Good to the last dropping!” The value the company communicates to consumers is that it offers the most exotic and rare roast, as it comes from the Indonesian island of Sumatr (…well, to be even more precise, from a cat’s bum). Although […]