Just another UBC Blogs site
Since I grew up in a baseball family, I am a big fan of the game. This fact, coupled with my degree specializing in Marketing, meant I naturally found Brian Solis’ interview with the social media director of the San Francisco Giants interesting. Here are a few of the highlights, and my insights on them. […]
As marketing students, we are often asked by aunts/grandpas/friends/ __(name your skeptical acquaintance here)__ “Why should I take social media seriously?” Usually I know what to say, like: it can make your company stronger by allowing you to listen to consumers, react, and build faster and more efficiently. It gives you constant visibility with an […]
When discussing the psychological side of online searches, the subject of consumer behavior appears to be forever changing, even faster than our textbooks can keep up with. But is it really changing? One blog that caught my attention was from Brian Solis in his reference to “Generation C”. (Refer to Brian Solis’ Blog) In one […]