Just another UBC Blogs site
Ever wonder how effective “likes” on Facebook actually are at estimating the impact a post has had on users? Even worse, what about the impact of an ad that is next to that post? Recently, the term viewability has become a common metric of success for social media. However, although viewability captures one component of […]
Brian Solis compares social media platforms to bars in attempts to explain how they can create a quantifiable return on investment. He says: “What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with […]
It is becoming apparent that I have started to actively read Brian Solis’ blog. He writes about various topics, and I am enjoying thinking about his ideas and prompts. Here is another one of my posts based off his. In Brian’s post “Social Slacktivism” (see here) he points out how there have been many debates […]
Brian Solis’ blog on how businesses are not making the pivot from lip service to social customer service, explains that while intentions to improve customer engagement and relationships via social run high among executives, the reality is that businesses aren’t putting their investments where their aspirations are. (See his full post here.) That being said, where […]