Just another UBC Blogs site
This video is similar to the Did You Know video released in 2009. However it has facts for 2012, some of which made me laugh or think. All of these facts express just how deep-rooted social media is reaching into our lives. It can start our next relationship, teach our kids what we learned on […]
With many reports, group presentations, and assignments coming to their deadlines this month, some of use may be losing some faith in the importance of blogging. We may be putting off our weekly (supposedly) blog to work on other assignments we consider to be bigger priorities. I certainly considered doing so. But then, the thought […]
Tim Reis, head of mobile display for Google, explains why mobile ads are the next big thing. Please watch the video at the link below! I am unable to post the video directly as it uses Flash. Source: http://www.businessinsider.com/a-googler-explains-why-mobile-ads-are-the-next-big-thing-2012-8 In summary, Reis says that cell phones are “extraordinarily personal devices” and therefore must be treated as […]
Ever wonder how effective “likes” on Facebook actually are at estimating the impact a post has had on users? Even worse, what about the impact of an ad that is next to that post? Recently, the term viewability has become a common metric of success for social media. However, although viewability captures one component of […]
Brian Solis compares social media platforms to bars in attempts to explain how they can create a quantifiable return on investment. He says: “What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with […]
It is becoming apparent that I have started to actively read Brian Solis’ blog. He writes about various topics, and I am enjoying thinking about his ideas and prompts. Here is another one of my posts based off his. In Brian’s post “Social Slacktivism” (see here) he points out how there have been many debates […]
Brian Solis’ blog on how businesses are not making the pivot from lip service to social customer service, explains that while intentions to improve customer engagement and relationships via social run high among executives, the reality is that businesses aren’t putting their investments where their aspirations are. (See his full post here.) That being said, where […]
Since I grew up in a baseball family, I am a big fan of the game. This fact, coupled with my degree specializing in Marketing, meant I naturally found Brian Solis’ interview with the social media director of the San Francisco Giants interesting. Here are a few of the highlights, and my insights on them. […]
As marketing students, we are often asked by aunts/grandpas/friends/ __(name your skeptical acquaintance here)__ “Why should I take social media seriously?” Usually I know what to say, like: it can make your company stronger by allowing you to listen to consumers, react, and build faster and more efficiently. It gives you constant visibility with an […]
When discussing the psychological side of online searches, the subject of consumer behavior appears to be forever changing, even faster than our textbooks can keep up with. But is it really changing? One blog that caught my attention was from Brian Solis in his reference to “Generation C”. (Refer to Brian Solis’ Blog) In one […]