To most of us, the first thing that comes to mind when the word “Amazon” comes up is Amazon online shopping website that offers packaging and delivery worldwide. What a lot of us do not know about, and is also one of the main backbones that is keeping Amazon going, is Amazon’s cloud computing business known as Amazon Web Services (AWS). AWS is a whole network of cloud services that relieve companies of backing up their information. AWS has clients all over the world big and small, like SAP, Netflix, LinkedIn, Uber, Lamborghini and even the Central Intelligence Agency. These companies launch high performance websites hosted on Amazon’s database centre. The AWS allows its clients to focus on their product development rather than on their technology and size of their computing. This also means that the AWS can ideally be tailored towards any company big or small, resulting in a large market. According to Gardner, Amazon’s cloud network is five times stronger In terms of computing power compared to the next fourteen competitors, thus also giving it a strong market share. With an annual revenue of $2.7 billion and growing at 50%, the future of AWS looks bright and its technology at the moment looks fairly hard to replace.
Sources:
Bloomberg Newsweek. N.d. Running the World: Inside Amazon’s Cloud Business. 14 Nov. 2013. Web. <http://www.businessweek.com/videos/2013-11-14/power-play-how-amazon-web-services-runs-the-world#r=nav-f-video>.
“Amazon Web Services, Cloud Computing: Compute, Storage, Database.” Amazon Web Services, Cloud Computing: Compute, Storage, Database. N.p., n.d. Web. 16 Nov. 2013. <http://aws.amazon.com/>.
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