Marketing: Inappropriate, or Ingenious? 

Are you offended by the photo that you’re looking at? Or, are you just rolling on the floor laughing about it?

Well, do not be offended! Seen around Canada and the United States, this advertisement isn’t addressed to you specifically. This promotional advertisement is an attempt to announce and increase

publicity for the movie, The Virginity Hits, starring Will Ferrel. The movie is about a group of guys who are trying to get their virgin-friend, Matt, to lose his virginity—on camera!

Many would question the ethics behind the billboard. The Huffington Post has written an article titled “Billboards Create A Stir.” Indeed, it has, generate controversy especially in Los Angeles, where parents have said that “they don’t care if it’s a publicity stunt.” Meanwhile, others say that “the sign is genius marketing.”

Despite these mixed emotions, the billboard has succeeded in its mission of spreading the word about the

upcoming movie—suggesting that it is a good publicity. So, even if you’re

one to criticize the idea, it is ingenious, and successful.

As a passerby, did catch you attention right?