Marketing Success
Over the years, the technological industry has become more competitive as each company strives to become #1. But it seems that in recent years only one name stands in that place, and it is Apple. Through innovative actions such as redefining the portability of music players through their product line of iPods they have provided themselves with a first mover’s advantage. Upon the release of the first generation iPod, there was a big buzz in the consumer market which eventually led to successful sales. However, this was only possible with the aid of their marketing schemes such as the following:
Furthermore, it is evident that today’s competitors such as Windows, Zune, Creative, Blackberry etc, have tried to keep up with the quick innovative pace of Apple, only to fall behind due to Apples customer loyalty and buyer power. For instance, the release of the iPad compelled competitors to produce similar products such as the Dell Streak, Samsung Galaxy Tab, HP Slate and what will soon be released, the Blackberry PlayBook. Apple’s success has been attributed to the strong customer loyalty that they have built over several years through reliable support systems (warranty) and again, marketing efforts. Their effort to reach large target markets, create appealing advertisements and positioning their product wisely has thus become advantageous.
I’d like to leave you with the following question; do you still remember when this was the “in” thing?
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