Ipsy’s Glam Bag

A popular and famous makeup guru on Youtube, Michelle Phan, was a co-founder of the company Ipsy. The company provides an interesting service and good targeted towards women and teenage girls. For ten dollars each month, Ipsy provides customers with a bag of sample sized and full sized beauty products from a variety of brands. These products have been tested and highly recommended by a team of stylists, who choose what products to include in the ‘glam bags’.

The Ipsy website is unique in that they provide video tutorials informing customers of ways to use the products in the glam bags. The website also contains quizzes that customers can take so that the team of stylists at Ipsy can recommend the right type of products for their glam bags.

I find this a very creative business idea and would definitely sign up for the glam bags if the website shipped to Canada. Unfortunately, it is currently only available for residents of the United States. With so many different brands and products in the beauty industry, it is hard to weed out the best products. Not to mention, it is disappointing to purchase an expensive full sized product, only to find out the product does absolutely nothing for you. The appeal of Ipsy is that it is inexpensive and allows customers to sample a variety of well known or new products.

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