Introduction to My Life and Marketing

So to start off, I would like to introduce myself. My name is Tiffany Pai and I was born in Taiwan, Taipei. I moved to Canada when I was three years old and have lived in Vancouver ever since. UBC was actually the only university I knew of when I was younger so I am proud to say that I am now studying at my dream school! I was planning on studying either Music or Education, but realized that there are a lot of aspects in life I want to pursue. Because of my passion for entrepreneurship, I decided that business would be the best way to start off before I narrow down to a specific career. Speaking of universities, this is actually a great start to this marketing blog. I now realize that marketing has played a vital role in helping me decide which university to attend.

Being able to acknowledge a university means that the university must have a reputation (thanks to its effective marketing strategy), whether it is good or bad. Nonetheless, this is how everything in this world is established, no matter what path they end up in. After applying and getting into all eight universities, I was down to two: UBC or SFU? One of the reasons as to why SFU grabbed my attention was because it had a competitive advantage of offering higher scholarship rates and lower tuition; in an economy like this, this is becoming an important consumer want. However, since I am intending on majoring in Marketing and International Business, graduating from a school with a prestigious name is in fact very important nowadays. Internationally, UBC shows more recognition in the business world. It is that specific reason as to why I am continuing my second year here at the Sauder School of Business and there have been no regrets thus far.

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