Are Cyber-Coworkers the Future?

Forward-thinking magazine article, Fast Company, explores the work style of a 100% workspace, and the possibilities are nothing short of mind-blowing. Although one may think that daily video-based meetings and online chatting may isolate an employee in a firm, firms have reported that employees have gotten to know their peers better on a more intimate level. Some employees even reported that it allows individuals to acquaint themselves further with their coworkers as technology eliminates any feelings of anxiety. Additionally, there are many subtle components of video-chatting that give coworkers a glimpse into the life of an employee. Moreover, there is equal social and emotional distance on video chat because bodily and facial cues are still apparent on camera. In fact, the come across just as powerfully which maintains a level of connection that is also reached in person. Therefore, going virtual makes for a very tangible work environment as people are able to maintain connections and relationships with their coworkers, and actually eliminates the inconveniences of finding large work spaces or physical meeting rooms.

I feel that a virtual work environment is the future of office spaces as it can maximize convenience for employees while sustaining positive interaction. This is a very innovative and technological perception of restructuring organizational culture as people are inclined to have more genuine social exchanges over video. However, there is a risk of building “virtual fences” that affect accountability, which is why a firm must be very careful how it chooses to implement a virtual work space. Consequently, I feel that if a firm decides to follow through with adding a technological aspect to a company’s organizational behaviour, it must be done gradually in order to maintain productivity and efficacy.

OCB on a National Scale

In Jeremy Cheng’s blog post, he discusses the interesting topic of how the current Prime Minister, Justin Trudeau, has increased overall Organizational Citizenship Behavior (OCB) within Parliament. How has Trudeau accomplished this? Diversity. Trudeau actively chose to appoint a cabinet that he felt reflected Canada as a country as a whole. His cabinet is gender-balanced as well as culturally diverse; Trudeau’s closest advisors include visible minorities, a former refugee, and First Nations individuals.

This is relevant to OB concepts as this diverse cultural acknowledgment incites more positive organizational citizenship behavior. This concept refers to an employee’s discretionary behavior that is, “not part of an employee’s formal job requirements, but that nevertheless promotes the effective functioning of the organization.” This means that Trudeau’s efforts to emphasize multiculturalism shows that he is very much in tune with the values of the Canadian people. Possible outcomes resulting from this action include overall would be increased engagement from citizens. This change in organizational citizenship behavior is beneficial as citizens would be more inclined to abide by Canadian laws and contribute to society.

Jeremy’s article interestingly applies OB concepts to real life politics and national culture thus making it relevant and tangible in a very unique way. This goes to show that OB concepts rare present in a variety of places, and that the behavior of others is easily transferrable from the workplace to other group settings. Additionally, Jeremy’s blog post highlights the idea that organizational behavior is dynamic; the values and perspective of employees are constantly changing. At the same time, it is undoubtedly imperative that the platform of the leader reflect the values of a group’s members, or there will be a notable lack of productivity. Overall, Trudeau’s initiatives to encourage multiculturalism in the workforce is an example of a solid understanding between a leader of a group and its members, thus showing its connections to the concept of OCB.

Wells Fargo Continues Mistreatment of Employees

During the fall of 2016, a significant portion of the media was focused on the scandal surrounding the unethical practices of the American bank, Wells Fargo. In summary, the scandal was a result of Wells Fargo CEO, John Stumpf, strongly encouraging employees to sell eight Wells Fargo products to each customer. This mantra, “eight is great,” placed a significant burden onto the working environment of the bank’s employees as these demanding quotas were practically unattainable.1 Although this work structure may be goal-oriented, it pushed bank tellers to find a way to cut corners in order to avoid criticism from overbearing managers; this resulted in unethical solutions such as opening accounts and credit cards for customers without their knowledge or permission. To work in such a toxic reflects on the corrupt values of Wells Fargo, and it is a poor display of how higher-level executive view their employees.

Wells Fargo went on to receive further criticism by U.S. Senator, Elizabeth Warren, as she pointed out that the fault was not with the bank tellers. Contrarily, Senator Warren argued the blame should be placed higher up Wells Fargo’s hierarchy of power. In retaliation, the bank claimed that it had fired approximately 5 300 people for creating the fake accounts. However, public scrutiny has made it clear that the individuals who should be held responsible and accountable for the fraudulent behaviour are those who established it. Furthermore, under the office of President Donald Trump, the U.S. Department of Labor had removed a special website that was created as, “a resource for current and former Wells Fargo employees on workplace issues, including whistleblower retaliation complaints.”2 The removal of this website leads to even more mistreatment of employees as this enables Wells Fargo to escape the responsibility that they owe to their employees.

 

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References:

  1. McGrath, Maggie. “Wells Fargo Closes Its Troubled 2016 By Whiffing On Fourth Quarter Sales, Earnings.” Forbes. Forbes Magazine, 13 Jan. 2017. Web. 05 Feb. 2017.
  2. Lynch, Sarah N. “As Trump takes office, Wells Fargo website to aid employees vanishes.” Canadian HR Reporter. N.p., 27 Jan. 2017. Web. 05 Feb. 2017.

Work Styles Puts TELUS At the Forefront

It is without question that the workspace of a small and dreary cubicle stimulates minimal excitement. This conventional work environment characterized by the ‘nine-to-five grind’ has been refuted and reconstructed by the national telecom, TELUS. The company’s revolutionary and innovative ideology led to the construction of the Telus Garden, located in downtown Vancouver. The design of this recently-built structure embodies the ambitions of the company; it incorporates “the most state-of-the-art workplace technologies, [while] shifting 50% of the employees to working on a mobile basis.” 1 The Telus Garden is a result of the alternative workplace philosophy that believes in allowing employees to have a flexible work environment. TELUS’s valuation of an employee’s overall wellbeing propelled the company to create the cultural landscape, Work Styles.

Work Styles is part of TELUS’ focus on developing a high-performing team that is intrinsically motivated, and has “increased productivity among employees [. A] recent independent study found employee engagement at 80 per cent, which put Telus in the top one per cent globally.”2 From the perspective of the employees, this work program provides freedom to go about their daily lives in a way that suits them. This creates a larger sense of accountability and ownership throughout the workplace, which has led to an increase in productivity and efficiency. Therefore, TELUS’ alternative workplace program has tangible and quantifiable benefits while also reducing the company’s greenhouse gas emissions.3 TELUS is clearly ahead of the trend toward mobility in the workforce, and has reaped significant benefits from allowing employees to work in such a way that would suit their individual needs. TELUS is the first of many companies to recognize the needs of their employees and view them as individuals. This has lead the company to have increased team engagement thus positively impacting the experience of customers.

Telus Garden Offices / office of mcfarlane biggar

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References:

  1. “Telus garden.” Office of mcfarlane biggar architects designers. N.p., n.d. Web. 05 Feb. 2017.
  2. Toneguzzi, Mario. “Program creates flexible work environment.” Www.canada.com. N.p., 24 June 2013. Web. 05 Feb. 2017.
  3.  McIntosh, Sandy. “Work Styles: a view into TELUS’ flexible work program.” Blog TELUS. N.p., 10 June 2013. Web. 05 Feb. 2017.

Respect Your Universe, and Your Employees

Off the corner of West 4th Avenue and Pine Street in Vancouver’s area of Kitsilano, RYU’s flagship store offers a shopping experience for the well-rounded and fitness-minded individual. One of the newer tech-apparel giants, RYU (Respect Your Universe) differentiates itself by providing spaces in its stores to facilitate activities that RYU apparel is designed for, which in their case, is anything and everything. As described in The Vancouver Sun, “The store has [an] area which trainers can use at no charge to work with their own clients; a retail space [..] that allow for hosting after-hours classes and community meetings; and an outdoor courtyard for complimentary fitness classes.”1 RYU is more than just a retailer for urban athletic apparel, it provides a gathering space to foster a sense of community.

RYU’s exceptional business model has received the WGSN Futures Award for ‘Best Store,’ 2 as well as a feature in “The 16 Best VANCOUVER COMPANIES To Work For,”  recognizing its unique brand. RYU identifies its core values as, “respect, curiosity, bold expression, aliveness and discipline,” 3 and with this in mind, it’s no wonder why the employees see their role as more than just sales associates. They are true members of the community that RYU immerses itself in, as the store’s design allows employees to witness the fitness journey of their customers every step of the way. Therefore, RYU fosters in its employees a sense of influence and meaning within its community, providing a positive and empowering work environment.

The company’s CEO, Marcello Leone, explained that, “[a successful brand] requires an understanding of the customer, and a real culture of what your brand is and what it stands for.” 4 It is clear that RYU retains these values to the extent that employees of all levels must share these beliefs.

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http://www.vancitybuzz.com/wp-content/uploads/2015/11/Store-Front-Final.jpg

References

  1. “RYU Apparel Makes National Headlines.” CNW. N.p., 16 Aug. 2016. Web. 04 Feb. 2017.
  2. “RYU Apparel Wins WGSN Futures Award for ‘Best Store'” RYU Apparel Wins WGSN Futures Award for ’Best Store’. N.p., 1 June 2016. Web. 04 Feb. 2017.
  3. “Careers at RYU Apparel Inc.” RYU Apparel. N.p., n.d. Web. 04 Feb. 2017.
  4. Aleesha, Harris. “Son of Vancouver fashion boutique makes jump to athletic wear.” Www.vancouversun.com. N.p., 30 Mar. 2015. Web. 04 Feb. 2017.

The Benefits of Feedback

Ethan Ethier’s blog post discusses the importance of receiving and providing feedback, and this topic piqued my interest as more often than not, people often overlook feedback once they receive it. As Ethan points out, feedback is neglected in the workplace as it can be misinterpreted and offensive. Possible consequences of feedback that is poorly received can be very harmful as tensions can arise, leading to a decrease in productivity and overall employee satisfaction. Additionally, Ethan goes on to discuss the effects of feedback on workers as it leads to further intrinsic motivation. This is beneficial as workers will feel more inclined to improve their performance according to how others evaluate their productivity, and it adds a new perspective of evaluation. If feedback is constructive, workers will consider suggestions that they may have never considered originally, thus leading to further collaboration amongst peer workers.

In my own life, I feel that feedback is imperative to improvement as it highlights tips that I may not have even considered, and I feel like offering and accepting constructive criticism is a very transferrable trait. This is applicable in sports, classes, the workplace, and so many other environments as it primarily results in overall improvement. This past year, I have received feedback from COMM101 and COMM292. This was very helpful as it allowed me to gradually develop my writing throughout the term. I can confidently say that this feedback that I have received from my peers has helped me to improve my connections to class concept within the text that I write. Therefore, through my personal experiences, I can confirm the notion that feedback, both positive and negative, has helped me develop my writing skills, and this can easily be transferred across a variety of fields.

Survey Results

Narcissism test- 21 (high)

Exercise #1: Macchiavellian Score- 27 (high)

Exercise #2: Self Monitor Quiz- 50 (below)

Exercise #3: What’s your el at work? – 76 (high)

Overall, I scored above average on the majority of the assessments. This is a clear indication that I am slightly more narcissistic, macchiavellian, and emotionally intelligent than the general population. However, this also connects to my lower self- monitor quiz results, reflecting a lower level of mindfulness. This provides a brief prediction of my behaviours within the workplace, which could include having strong interpersonal, empathetic, and task-oriented skills.  Additionally, this testing could suggest that I am not as self-aware that I believe I am, which could influence my interactions with others. Therefore, I feel that these results show that I am a fairly competent worker in a group environment, although I may not always be aware of the effects of my personality and actions.

Google Challenges Apple’s Dominance in Smartphone Market

Since Apple’s release of its first iPhone in 2007, the tech giant has been dominating the smartphone market—until early October 2016. On October 4, 2016, Google launched its first self-branded smartphone, the Pixel. The creation of the Pixel is groundbreaking as it is Google’s antidote for troubled Android users as well as Apple’s main competition against the iPhone 7.

 

In Parker’s blog post, she discusses the different outcomes that could result from the release of the Pixel and points out two distinct paths this could take; the Pixel could either achieve great success and win over iPhone users, or it could experience a downfall similar to that of Blackberry’s decline in the smartphone market. Parker identifies the main obstacle that Google must anticipate is the constant pressure to improve the hardware, software, and applications of their product. In other words, if a smartphone producer is unable to generate innovative concepts at the same pace as its competition, the company will inevitably fall behind and face a recession in sales. Additionally, Parker goes on to highlight the features that the Pixel possesses that could potentially lure iPhone users away from Apple. She notes that the Quick Switch Adapter[1] feature creates a streamlined method to transfer data from iPhone directly to the Pixel. This feature is particularly significant as it eases the concerns that iPhone advocates may have about switching away from Apple products, and it also combats the strong barrier to entry into the market that Apple has created over the years.

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To further analyze Google’s entry into the smartphone market, examining points of parity and points of difference form a deeper understanding of how the Pixel instantly became the iPhone 7’s most noteworthy competitor. The Pixel possesses a slight sense of familiarity that allows potential customers to be comfortable and undaunted through its physical hardware. In terms of design, the Pixel is similar to iPhones in the way that the Pixel has a 5-inch or 5.5-inch display[2], a sleek aluminum and glass body, a fingerprint sensor, and a headphone jack[3]. All of these characteristics attract all customers, but the software is what sets this new smartphone apart. The unlimited photo and video storage and Google Assistant are the key components that really differentiate the Pixel. Therefore, although its external features sets the Pixel on par with Apple, its internal features are the true focal points of Google’s new phone.

 

Overall, the Google Pixel is well-designed and well equipped to challenge the iPhone 7. As Parker has previously mentioned, Google has the potential to achieve great success with this smartphone, and over the next few years the Pixel could develop to be the new frontrunner in the smartphone market.

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  1. “Meet Pixel, Phone by Google.” N.p., n.d. Web. 13 Nov. 2016.
  2. “Google Pixel Pixel XL Review | Android Central.” N.p., n.d. Web. 14 Nov. 2016.
  3. Villas-Boas, Antonio. “Google Just Announced Its First Smartphone, Called Pixel — Check It out.” Business Insider, 4 Oct. 2016. Web. 13 Nov. 2016.

 

Chipotle Leads the Burrito Business

 

What makes you choose one restaurant over another? Especially in the area of Mexican cuisine, what sets a restaurant apart from the others? Is it the consistency of the guacamole, or the texture of the tortillas that are used?

As described in David Chernenko’s blog post, the Mexican fast food chain, Chipotle, has achieved unparalleled success with the “fast casual business model.”[1] With 1900+ stores as of 2015, and annual revenues of over $4.1 billion[1], Chipotle has created its own signature dining experience that appeals to approximately 750 000 diners every day[1]. Not only does David discuss the differentiation factors behind Chipotle’s prosperity, he also highlights the company’s effective operations management and resounding value proposition that have hooked the millions of burrito-lovers that Chipotle has served.

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One of the key characteristics that serves as Chipotle’s point of difference is its unique philosophy of serving “Food with Integrity.” This core value of serving fast food with ingredients that are sourced within 350 miles of the receiving store[1] particularly appeals to health-conscious customers. There is a general growing popularity in fresh, organic, non-frozen, and cruelty free food, which results in a positive public reception from the targeted customer segment. This simple and honest concept fostered by founder Steve Ells effectively impacts the value proposition of the company. In comparison to other fast food chains, Chipotle is portrayed as a higher-end and healthier food chain[2] that is dedicated to serving high-quality and customizable foods at generous portions.

Additionally, David mentions that each location of Chipotle is centrally controlled by the corporation[3] in comparison to the franchise model. It is very rare for a fast food chain to own and operate, but Chipotle’s masterful business model has allowed them to be heavily involved in the dining experience and quality control of food. Although this may seem like a negligible factor in the eyes of a consumer, this allows Chipotle to strictly oversee every detail and component within the customer’s dining experience. Furthermore, through the utilization of a standardized operation model, Chipotle has seen an increase in profitability compared to competitors using franchise models.[3]

Overall, Chipotle’s usage of a clear branding message has allowed it to excel well beyond its competitors. Through the implementation of a compelling and transparent business model, customers find themselves gravitating to this company-owned-and-operated Mexican food chain. Although Chipotle’s food is sold at a higher price point and at a larger size than regular portions, its customizable and efficient characteristics have created a loyal and strong consumer base.

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  1. Zheng, M. “Chipotle Nation.” Operations and Technology Management. N.p., 28 Nov. 2016. Web. 30 Oct. 2016.
  2. Li, Sam. “Chipotle: It’s Not the Burrito – It’s the Operating Model.” Technology and Operations Management. N.p., 9 Dec. 2015. Web. 30 Oct. 2016.
  3. Roemmele, Brian. “What Are the Keys to Chipotle’s Success?” – Quora. N.p., 20 Aug. 2011. Web. 30 Oct. 2016.

Feminism: the Newest Marketing Trend

“#LikeAGirl”

“#GirlsCan”

“#HeForShe”

– it starts with a hashtag to begin a movement.

Brands all over the world have caught on to the buzz and public approval that feminism embodies, and as a result, companies promote female empowerment as an advertising tool. The most notable pioneer to utilize “femvertising” is the soap brand, Dove, whose change in marketing created a relevant and current connection to the public on a groundbreaking level. Instead of being identified as a soap brand with a signature white colour, Dove had transformed into a brand who strives to “[help women to] raise their self-esteem and realize their full potential.” 

Over the last year, more brands have jumped on to the feminist bandwagon in hopes of selling products that range from every-day apparel to cosmetics to hygiene products. This movement has gained momentum as brands have redirected most of their advertisements to show that not only do they sell goods or services, but that they also have a social conscience. In other words, they are attempting to connect to customers beyond the product level.

On the business side, “femvertising” demonstrates the reorganization that has taken place within the marketing teams of some of the world’s most influential brands. Companies such as Always, Covergirl, and H&M have redefined their brand’s value propositions to connect meaningfully and compellingly to their target market. This fosters connections to consumers on an emotional and personal level which in turn repositions the brand in the mind of the customer. Notable speaker Simon Sinek summarizes this concept by stating that, “people don’t by what you do, they buy why you do it… The goal is to do business with people who believe what you believe.” Sinek’s words cannot be more accurate as time and time again, customers find themselves going back to the brands that they are most loyal to, are the most trusted, and are the most inclusive—this is the power of a company’s value proposition.

photo from Alway's Unstoppable campaign

photo from Always’ Unstoppable campaign which tackles patriarchal standards

The Telegraph discusses how the success of feminist advertising is a result of consumers who “value ethics over money” in a noteworthy article that conveys how innovative “femvertising” really is. The article goes on to elaborate on the positive effects within social media, the economy, and the workplace. However, it also points out that some brands struggle to establish an emotional connection between the customer and their product. Especially with a topic as sensitive as gender equality, the article suggests that this campaign can be detrimental to a brand’s image if not executed properly.

Overall, the feminist advertising campaign is a prominent marketing tool used by many brands, and it displays the remarkable effect of a brand establishing a communication of beliefs with the customer.

 

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