Startup Resources

I was listening to a podcast the other day and the guest speaker talked about his journey from being a super introvert (with low physical appearance self-esteem also) to running huge sales and marketing companies. He became a very successful sales person through what he calls introverted sales. He said he learnt it all on youtube from Brian Tracy.

I started watching the videos and I wished I found out about them 10 years ago! Learning to do sales was one of the challenges I had while running our startup, especially selling without a very refined product, or using the marketing process to gather feedback to improve our prototype.

The other book I found really useful was The Mom Test by Rob Fitzpatrick, a very practical step by step on using a lean startup methodology and applying it to client interviews. How to actually get really good and honest data and feedback to improve your product a step at a time. Avoid compliments! Get concrete behaviour insights.