New Saviour or New Suppressor?
Tiffany Tong
November 15th, 2006
Only 2% of [surveyed] women describe themselves as ‘beautiful’; almost one half of them think their weight is ‘too high’.
Dove Campaign for Real Beauty Website (“Dove”)
The above findings are from a Dove initiated survey of 3,200 women aged 18 to 64 from ten countries including the United States, Canada, and Japan (“Dove”). In response, Dove launched a new advertising campaign in which the city bloomed overnight to reveal eye-catching billboards. It turned heads not because of its stick-thin, sexy female models, but because of it featuring models with thick, round thighs and full stomachs that curve out instead of in. The different coloured women, in pure white underwear, laugh with their mouths wide open. Confident, natural, basic are the first words that come to mind.