Category Archives: Uncategorized

Black Friday. Not as popular over here in Canada, but for the United States, it’s a typical tradition filled with early mornings, long line-ups, pushing, shoving, and intense shopping. Literally, the only time that the phrase, “shop ’til you drop“, should apply is when it comes to this pre-Christmas shopping extravaganza. However, while big name companies get the upper hand with blow-out sales and a chance to get rid of stock prior to the Christmas season, what’s the benefit for […]

When I first heard about this, I was amazed at the unique and clever way to make purchasing a Hellmann’s mayonnaise that more exciting. As we know, mayonnaise can be used with all sorts of products. It’s more than just a condiment. It can be used in multiple ways, but do you know them all ? Hellmann’s created a rather “quirky” campaign called “Hellmann’s Recipe Receipt”. How it works? A software to analyse what products a consumer has purchased with their […]

Did you know that you can help and give your fashion opinion to someone from the comfort of your own home? Well, your Facebook “likes” matter with Brazilian retailers’ C&A Fashion. I came across an interesting concept where the underlying goal was to help minimize and ease shopping. As most of us know, and myself, we experience and desire for social acceptance. We are interested in what others have to say, and often look towards them for a pre- and post-purchases. How […]

In September, Nokia launched promo videos for it’s newest upcoming smartphone device, Nokia Lumia 920. These videos reflected one of Nokia’s most eye-catching features: Pure View IOS (image optical stabilization). Pure View IOS “floats” the lens on springs, which allows it to enable video recording that is less shaky and enhancing low-light settings. However, viewers quickly noticed that the video was fake, in terms that the phone’s technology was falsely represented by an actual camera instead. In the background and […]

The other day in my e-marketing class, we had a current Robert Lee Graduate School (UBC) MBA representative from Microstrategy come in and speak about the Facebook Wisdom App and its data collection analysis. Heard of the Wisdom App before? Well, it’s something that may catch your attention if you knew the amount of data that is contributed by your profile and the profile of your friends (which quickly made me want to alter those Facebook privacy settings after listening […]

#Comodomenu The above is the Instagram hashtag for one of New York City’s newest restaurant, Comodo. This three-week old Latin-American restaurant, located in Manhattan’s SoHo neighborhood, has integrated their customers to be a part of their visual menu. After the restaurant noticed numerous guests pulling out their phones and taking pictures of their dishes, they decided to capitalize on this trend of Instagram. I, myself, am guilty as charged when it comes to taking photos of mouth-watering and beautifully presented food. Or […]

How do we, as consumers, evaluate and make the final decision as to whether or not to purchase a product? What brands do we choose from? How sensitive are variables, such as price and quality, to us? Everyone’s method of choosing a final product varies. We may rely more on other factors than others, or take into consideration what others have to say about the product than trusting our own judgement. We may search countlessly for every detail about the […]

I came across a viral video the other day created and led by Intel and Toshiba. The youtube video was one of 6 videos that outlined a series and were uploaded every week from Aug. 16-Sept. 20. These videos were created in order to promote the upcoming product, the Toshiba’s Portégé Ultrabook, which had Intel software installed onto it. Unlike the multiple action-packed or humorous content you generally see online, these videos develop an online coming-of-age love story. The main character, Alex, wakes […]

Brands are getting involved with Facebook, from the use of “Pages” in order to gain “likes” and feedback on their posts from fellow users and fans of the brand’s facebook page. It appears to be a typical tradition now for brands to get more in touch with their fans by celebrating fan milestones. For example, Old Navy recently gave out a “human coupon” concept, which is a “giant 120-by-60-foot coupon, shot from the sky, comprised of several hundred humans, props, text […]

Google? Well, that name isn’t much of a surprise as Google has become the leading and most  relied on search engine in the world. The company’s mission is “to organize the world’s information and make it univerally accessible and useful.” And since 1998, they’ve done so with clarity, richness, and credibility. For users, Google is their source and access to the web of information. First, you have your organic searches. They are essentially listings on search engine results pages that appear because of […]