I am a person who absolutely loves food, but I only enjoy fine dining once in a while. And what I mean by once in a while, I mean about once per month or so. However, my fine dining increased to 3 times this month alone. Why, you might ask? Dine Out Vancouver! Dine Out Vancouver is a huge marketing strategy where you can eat with a pre-set 3-course menu at either $18, $28, or $38 at fancy restaurants. This promotion run by Tourism Vancouver lasts for two weeks every year in late January to early February and involves 215 restaurants. The aim is for people to try out different restaurants.
In these past two weeks, I went to Nu, Horizons (both $28 menus), and Goldfish Pacific Kitchen ($38 menu). However, it is not just limited to those set prices; you can increase the price by $10+ just by adding a drink or changing the appetizers to better ones. When I was first exposed to Dine Out Vancouver two years ago, I thought it was a really good deal in terms of price and quality – a deal that I should not miss out. It was the talk of the town; my friends were all discussing the different places they tried and the places they hope to try. Different web sites and blogs were suggesting recommendations based on their past experiences. It was indeed a hype to follow – and I was of no exception.
Yet, I realize I spend so much more that month than any other months on dining. Is it still a good deal if I over spend on fine dining just because I am too caught up with the hype? I think they are very successful in promoting Dine Out Vancouver. It has been a sensation especially with the timing (after New Year). Furthermore, the restaurants are smart to promote their valentine menus during Dine Out. Overall, I am very satisfied with this promotion and I guess I became their loyal customer.
Videos provided by Tourism Vancouver Dine Out:
Looks delicious and mouth-watering, huh?
