Sustainability Across All Industries
Oct 25th, 2010 by tiffrennick
An interesting blog was brought to my attention by Vaidas Aleksejunas. He cited Kiwano Marketing, a Vancouver based marketing firm who has a really interesting blog focused on sustainability. I read a bunch of their blogs, but the one I want to focus on right now is about how UPS is sustainable.
I won’t go through all the details that they mention in the blog, but what I found extremely interesting was how a company/sector that is typically thought of as ‘polluting’ is doing so well and being so innovative. When you think of transportation, delivery, etc. you automatically think of cars on the road and airplanes taking up a lot of fuel. The most interesting thing I got out of this blog was that by cutting out left-turns, UPS has saved over 3 million gallons of fuel. Something that seems so simple like left turning created a wealth of opportunity for UPS and actually think for cars everywhere. Even though it may seem to be out of the way to only turn right, idling waiting for other cars/the light actually wastes more than taking an extra minute to turn right.
UPS has shown that something innovative and purely simple can be sustainable and pave the way for the future.
“Do not wait for extraordinary circumstances to do good action; try to use ordinary situations.” – Jean Paul Ritcher